JWT INSIDE wins Silver Healthcare Advertising Award
6 May, 2009
New York, NY
– JWT INSIDE, one of the world’s leading employment advertising and internal communications agencies, has been honored with a Silver Healthcare Advertising Award for the Catholic Healthcare West employee communications program “Live Your Life on Purpose.”
The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition. The awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development.
Over 3,600 entries were received in this year’s competition, making the awards the largest healthcare advertising awards competition. A national panel of judges was engaged in reviewing all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.
JWT INSIDE developed the “Live Your Life on Purpose” campaign with the end result of making each hospital and each employee within the Catholic Healthcare West healthcare system feel connected to a greater whole. The communications had to spread to the entire 40+ hospital system in Arizona, California and Nevada. Based on the EVP: “I feel a personal connection to and responsibility for our mission and I have the support to fulfill it.”, JWT INSIDE developed the campaign look, tone and more to promote CHW as an employer and strengthen the internal brand and internal relationships across the system.
The campaign launched with the PURL (Personalized URL) intranet solution, to engage employees in the employer brand roll out, so they could understand the EVP and what the goals of the campaign were. The PURL site was the winner of a 2009 Mercury award for excellence in intranet sites. ABOUT JWT INSIDE
JWT INSIDE is an employee relationship marketing agency that integrates recruitment advertising, branding, strategy and internal communications to help organizations advance employee engagement. They create award-winning work for many of the world's most admired organizations in the areas of talent acquisition, employer branding strategy and activation, internal communications strategy and execution, leadership communications and customized research. The agency has 12 hub offices as well as 8 satellite locations throughout North American, Europe and Asia-Pacific. It is a subsidiary of JWT, the world’s best-known marketing communications brand, with a global network of more than 200 offices in over 85 countries. The parent company is WPP (NASDAQ:WPPGY). Visit jwtinside.com
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