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Kinetic launches European Planning Guide to out-of-home opportunities

31 March, 2009

Kinetic announces the launch of its European Planning Guide, designed to give Kinetic clients the best possible understanding of the European out-of-home landscape, both overall and country-by-country. It also includes a section on digital opportunities across Europe.

The Guide provides an introduction to the opportunities offered by European out-of-home, what is available on a country-by-country basis, and budget guidelines for campaigns of differing sizes and weights. It gives insight into the out-of-home arena – traditional, new and developing formats, including digital, mobile and experiential – in each market, and takes the planner through the benefits and complexities in a straightforward way. Put together in collaboration with Kinetic’s local teams in each of the markets, it is an on-the-ground view of out-of-home in each location.

The Guide will be distributed to all those involved in the planning and execution of out-of-home campaigns across Europe.

Commenting on the Guide, Mark Smith, Kinetic’s EMEA Strategic Planning Director, said: “Kinetic’s European network has evolved to fulfil client demand for more international knowledge and planning capacity. This Guide brings Kinetic’s planning knowledge across all our markets into one place. We offer our clients a true understanding of the behaviour of consumers on the move, how best to reach them, and when. This Guide highlights our commitment to first class out-of-home planning, which is the biggest asset we can deliver to our clients.”

For further information please contact:

Liz Ross Martyn
07806 640 303 l

Nick Mawditt
020 7544 4635  

About Kinetic
Kinetic is the leading Out Of Home media agency that understands how to communicate with people on the move. Kinetic plans and buy all forms of media when your target audience is out of home. Kinetic, led by global CEO Eric Newnham, is 50% owned by the Kinetic management team and 50% owned by WPP. Kinetic delivers wide-ranging specialist expertise through its complementary service divisions including Aviator, Joule, Kinetic People, Kinetic Intelligence, Zone and Hi Resolution. Kinetic employs over 900 professionals across 42 offices including the UK and US. The agency has global billings of US$4.4 billion.

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