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24 March, 2009, the Swiss leading job portal, announced today that the Amsterdam based LaComunidad, part of WPP (NASDAQ: WPPGY) and Amsterdam based Grupo LaComunidad will become the leading agency to develop the communications strategy and key advertising for the brand. LaComunidad won the pitch in which four agencies participated. The 2009 advertising budget will not be disclosed.

Micol Rezzonico, Brand Manager at commented: “LaComunidad won our pitch because of its excellent communication strategy skills and creative ideas. The digital branding agency plays an important role in further building the leading position of in the Swiss market and in strengthening our brand.”

About winning the account, LaComunidad’s founder Igor Beuker explained: “Swiss market leader was very open to our unconventional approach to future branding and communications. We see many opportunities in the partnership with and we look forward to strengthening their brand and market leader position in the coming years. Currently, we are working on the branding and communications strategy and a new creative campaign that will be launched in 2009.”

The pitch-winning concept was created by LaComunidad’s Gitta Brands, Bart Kokke, Otto Barnard, Sander Appel and Huib Maaskant. The pitch team was led by Brand Manager Micol Rezzonico and Head of Marketing & Product Management Michel Kaufmann.

About LaComunidad
LaComunidad is an Amsterdam-based creative digital branding agency that was founded in 2003 by Igor Beuker. With its unconventional creative campaigns LaComunidad activates and revitalizes brands in the digital era. LaComunidad’s client portfolio includes: UPC Broadband, Heineken,, and Univé. LaComunidad is part of WPP, a world leader in marketing communications. For more information:,, and
About was launched in 1998 and is the most comprehensive and certifiably the most well-known job portal for recruiting, careers and further education focusing on the Swiss market. With over 2,500 permanent advertisers, more than 60,000 daily visits and more than 50 employees, is the fastest growing online job market in Switzerland for all branches of employment, industries and job descriptions. offers advertising companies and HR consultancies the opportunity to fill vacant positions with little administrative effort and in a cost-effective way. For job seekers, is a fast, efficient and reliable job marketplace as well as a major source of high-quality information, all about the job market and careers. For more information:

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