Insight Communications Appoints Jamie Creative Director
20 March, 2009
Nigeria’s Creative Powerhouse Positions for Global Dominance
Jamie Mc Tavish, the former Creative Director of BBDO and Publicis, has been attached to Insight communications as a Creative Consultant. Reporting to Jimi Awosika, the Chief Executive Officer, Mc Tavish will be responsible for driving creativity, not only in respect of the creative department but across the whole organization.
Insight Communications is an Integrated Marketing Communications Agency wholly owned by one of Nigeria’s most respected and successful private holding companies – The Troyka Group, and is an affiliate of Grey Advertising Worldwide.
According to Mr. Awosika, “Jamie’s attachment is firmly hinged on the organization’s corporate strategy, which is designed to have Insight 3.0 internationally recognized on the global advertising platform within a specified period of time. This is in furtherance of Insight’s vision which is to be ‘a global creative force from West Africa fighting for the No. 1 spot with integrity’”.
Insight 3.0 is the program that has been put into practice at Insight Communications to take her Creative product to even higher standards, develop its briefing systems to be in line with the latest and best in the world today and create a far more collaborative working structure across disciplines, so that everyone has a deeper knowledge, understanding and ownership of every single project they work on, no matter how big or small.
This, in turn, will ensure that clients receive not only the freshest and best thinking available in Nigeria, but the whole of Africa, and in the process position Insight Communications on the International Advertising and Communications stage. And indirectly lift the whole of the Nigerian advertising standards.
Kayode Oluwasona, Executive Director, Client Services, Franklin Ozekhome, Head of New Business and Official Champion of Brand Insight, will work closely with the CEO and the Creative Consultant on ways of developing creative tools, technology and client relationships that will permeate the entire spectrum of the Agency.
According to Jamie,
“It is no secret that Nigeria is on the cusp of huge economical change, as being chosen by the world’s investment bodies as one of the Next 11 countries for major overseas investment will lay testament to. Investment that will not only create new markets but greater competition between markets, so now more than ever before the Nigerian Advertising Industry will have to up its offering ,with more intelligent and diversified means of communication as the new Nigeria emerges . All of which means for a far more exciting and revived advertising community.”
Strategy Planner, and Head of New Business, Franklin Ozekhome, adds:
“Insight Communications is driven by global aspirations to be widely acknowledged as the Creative Powerhouse in Africa. Having Jamie, an international acclaimed creative head, as part of our Team is a perfect opportunity to take the high ground and cement our position as a serious player in the international arena, as well as the leading creative agency in Africa.
The time has come for clients and the Nigerian marketing communications industry to experience the Power of great advertising, and to see first-hand, what can be achieved with focused, imaginative and brave creative ideas.”
Jamie’s creative reputation precedes him, having racked up more than 30 international awards in the past 15 years, and crowning it with the Cannes Lions awards for Silk Cut, Santory and Water Corp. His creative genius has also been rewarded with award-winning works for Nestle, Mercedes Benz, Allied Breweries, Heinz, BASF, Radio One, Sunday Times, Bob Champion Trust, NSPCC, and Hallmark amongst many others.
Mc Tavish, an Australia native, started his advertising career at Saatchi and Saatchi, London in 1985. Quickly rising through the ranks James moved to Delaney, Fletcher, Slaymaker, Bozel, followed by a stint at Arc Advertising International /Rupert Murdoch both in London as Senior Art Director, before taking up the post of Regional Executive Creative Director for Publigraphics[now Publicis], being in charge of the Middle East and North Africa. He later moved back to Australia as Creative Director, BBDO, and Regional Creative Director for Batey Red Cell in charge of Asia.
Jamie has worked across an immense array of brands including: British Airways, British Rail, Allied Breweries, Samsung, BBC Radio, Disney, Nestle, Unilever, Burger King, PepsiCo Foods, Toyota, Heinz, Mercedes Benz, Peugeot and Singapore Airlines.www.insightnigeria.comPress Contact