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JWT INSIDE wins both intranet awards in the 22nd annual MERCURY Awards

16 March, 2009

New York, NY – JWT INSIDE, one of the worlds’ leading employment advertising and internal communications companies, took home both awards for excellence in intranet sites at the 22nd annual MERCURY Awards, the international competition honoring outstanding achievement in professional communications.

Continuing to raise the bar in brand activation within the internal communications arena, JWT INSIDE captured a Silver award for the JetBlue BlueTube intranet and a Bronze for Catholic Healthcare West’s (CHW) Personalized URL (PURL) Site.

JWT INSIDE created BlueTube, a user-generated intranet forum for JetBlue crewmembers (employees), in order for them to understand and embrace the new consumer campaign, “Happy Jetting,” before the idea went public. The site allows crewmembers to share their perspectives and stories about “happy jetting” and “jettitude,” giving JetBlue the ammunition to embody and extend the spirit of the new campaign to customers.

JWT INSIDE also developed the CHW PURL site as a unique way to engage CHW employees in the rollout of their employer brand, and new Employee Value Proposition (EVP) – Personal Connection. All employees got personalized Web sites, with their names built right into the URL. The personalized sites give them the opportunity to learn about the brand campaign and their role in bringing it to life, as well as upload videos, voice recordings, photo essays and written essays on how they live their life on purpose.

“We are thrilled to be awarded in the intranet category, paying merit to our strengths in digital and internal communications,” said Rob Quish, CEO, JWT Specialized Communications, the parent company of JWT INSIDE. “These awards inspire us to continue to partner with organizations, leveraging internal communications to create engagement cultures that unite employees and connect them in deeper, more meaningful relationships with their colleagues and customers.”

Reni L. Witt, President and Founder of the MERCURY Awards stated, "The honor of the MERCURY award is a wonderful credit - a distinction to be very proud of. It's a privilege to be in the company of others regarded internationally as the best in communication excellence. To be selected by some of the world's best communications specialists as the top work in public relations is a real honor, especially considering the hundreds of other fine agencies, corporations, and non-profit organizations eligible for the awards."

Judging for the International MERCURY 2008/09 Awards represented the most illustrious, creative professionals in the public relations industry. Over forty distinguished public relations, marketing, and advertising agencies, as well as corporate communications departments and public affairs offices participated in the judging. Some of the elements considered in the judging process were: how effectively the material met the stated objectives; how well the material was communicated to the designated audience; use of imaginative and original solutions; and the overall expression of the message. This year the MERCURY Awards accepted over 980 entries from 21 countries.

JWT INSIDE is an employee relationship marketing agency which integrates recruitment advertising, branding, strategy and internal communications to help organizations advance employee engagement; creating award-winning work for many of the world's most admired organizations in the areas of talent acquisition, employer branding strategy and activation, internal communications strategy and execution, leadership communications and customized research. The agency has 12 hub offices as well as 8 satellite locations throughout North American, Europe and Asia-Pacific. It is a subsidiary of JWT, the world’s best-known marketing communications brand with a global network of more then 200 offices in over 85 countries. Parent company is WPP (NASDAQ:WPPGY)."

About Mercury Awards
The annual award is named for the Roman god who was the messenger of the other gods. The MERCURY Award symbolizes the spirit of the message communicated. It is the creativity, originality, and talent of the individuals involved to whom the program is dedicated. The annual MERCURY Awards competition was established in 1987 by MerComm, Inc., the world's only independent awards organization. The awards programs were founded to promote excellence in the various fields of communications.

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