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Insight Grey acknowledge as creative leader in Nigerian advertising industry

10 March, 2009

Leaders & Co, The Nigerian Media and Entertainment Company, owners of THISDAY Style Magazine, THISDAY Awards, THISDAY Music Festival, has rated the Top Ad Agencies shaping business in 2009, through their daily paper – THISDAY Newspaper.

According to THISDAY Newspaper, though, the likes of Akin Odunsi and Kehinde Adeosun led the crusade of Nigerians who first broke away from the monopoly of foreigners in Nigerian advertising business, Biodun Shobanjo, the founder of Insight, who some refer to as the Czar of the industry could be said to be responsible for the total revolution of advertising practice in the country.

In 1979, Shobanjo quit Grant Advertising as Deputy Managing Director to start Insight Communications, which began full operations in 1980. Since then, the agency, which has Mr. Jimi Awosika as Managing Director, has continued to redefine the scope of the advertising industry in Nigeria.

One thing that sets it apart from many of its peers is that despite its age, the agency is still holding the creative leadership in the sector. Hence, the opinions of some observers that the bigger the agency, the lesser the creativity is not applicable when it comes to Insight because it has consistently used its big size as a creative exploit. Its three major accounts include Nigerian Breweries, Seven-Up Plc, and BankPHB.

Remark: Considering its billings, which runs into billions, the agency is unarguably the biggest and most successful agency in today’s market.

Source: THISDAY, The Sunday Newspaper, February 15, 2009

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