Mindshare scoops Advertising Age Global Media Agency of the Year
2 March, 2009
Mindshare has been awarded Global Media Agency of the Year by renowned industry magazine Advertising Age.
The award follows a momentous year for the WPP-owned network, which restructured its operation during 2008 merging 12 agency units into four: Client Leadership group; Business Planning; a creative media thinking unit called Invention; and The Exchange, which handles on and offline trading.
AdAge said the global restructure if the business as a key reason for the award and also noted successes such as the Chinese version of ‘Ugly Betty’, which had been commissioned on behalf of Mindshare’s client Unilever and ‘In the Motherhood’ a joint U.S. project by Unilever and Sprint’ which used an integration withThe Ellen DeGeneres Show to drive women to inthemotherhood.com where they could tell real-life stories.
The online comedy drama had 5.5 million viewers and has now been picked up by ABC and made into a network TV series that will make its debut March 26.
AdAge also noted groundbreaking work for Mindshare clients Maybelline and Nike and the network’s integration of groundbreaking communications planning agency Michaelides & Bednash into the network’s global Invention group.
Dominic Proctor, chief executive of Mindshare Worldwide, said: “We’d like to thank Advertising Age for voting us Global Agency of the Year. 2008 was a momentous year as we have been driving change across our business - from our structure and our approach right through to our own brand look and feel - once again taking the lead position in the industry.
“The Mindshare family has pushed itself to constantly deliver industry beating work for our clients across the whole network.
“This is a fantastic achievement and an award we are very proud of.” About Mindshare
Mindshare is a global marketing and media services network with billings in excess of $23 billion (source: RECMA). The network consists of 97 offices in 67 countries throughout the USA, Latin America, Europe, Middle East, and Asia Pacific; each dedicated to forging competitive marketing advantage for businesses and their brands.
Mindshare is a member of Group M, the world’s leading communications service group with $63.5bn in billings (source: RECMA).
For more information, please visit: www.mindshareworld.com About GroupM
GroupM, the world’s leading full service media investment management operation, was created by WPP Group to oversee its assets in this sector. These assets include Mindshare, Mediaedge:cia, MediaCom and MAXUS. The focus of GroupM is the intelligent application of volume and scale in trading, innovation and quality of services, in order to bring benefit to clients and the companies it operates.
For more information, please visit: www.groupm.com