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MEC Access to support Asian Youth Games

30 June, 2009

MEC Access, the sport, entertainment and cause marketing partnership specialists and part of Mediaedge:cia (MEC) is proud to announce that it will be supporting the 1st Asian Youth Games (AYG) Singapore 2009 when they launch on 29 June 2009.

Together with their partner, Repucom Ltd, MEC Access will provide sponsorship, research and consultancy services.

“We are delighted to be able to work with the Singapore Asian Youth Games Organising Committee (SAYGOC)” advised Mike Jackson, Managing Director of MEC Access. “We are excited to be able to bring our tools, skillsets and experience to bear in evaluating the effectiveness of sponsors’ activities and help provide perspective for future events,” he added.

This is the first-ever AYG and the Games’ success will be a key step in achieving the city state’s vision of becoming a world-class sports hub.

“With more than 1,200 young athletes from over 40 National Olympic Committees, it is going to be a memorable event,” said Ms Stacy Tan, Head of Marketing and Sponsorship for the Singapore Asian Youth Games Organising Committee. “We are pleased to have received such strong commercial backing for the inaugural Asian Youth Games from our sponsors and the evaluation and consultancy services offered by MEC Access and Repucom will be invaluable.”

MEC Access: Mike Jackson, Managing Director Asia Pacific  

Regional: Tess Caven, Marketing Director MEC Asia Pacific  

About MEC Access
Mediaedge:cia has combined the resources of all of our sport, entertainment and cause marketing businesses and staff worldwide to form MEC Access. This unified offer is the first to be fully integrated into a media communications agency.

With more than 350 specialized staff in over 30 locations around the world, we offer clients a one-stop shop for the creation and delivery of strategic partnerships and sponsorships across nine different platforms: arts, brand-to-brand, broadcast, cause, celebrity, film, gaming, music and sport.

MEC Access offers impartial 'rights free' advice, supported by insight and ROI solutions, and is ideally placed to advise brands on the role of strategic partnerships within the wider communications, to identify the most relevant solutions, and to implement integrated campaigns that meet clients' business objectives. MEC Access is a member of the European Sponsorship Association.  

About the 1st Asian Youth Games Singapore 2009
The Asian Youth Games (AYG) is an international multi-sports event held every four years to complement the existing Asian Games. The idea was first mooted as part of Singapore’s Youth Olympic Games bid in 2007. On 3 April 2008, the Olympic Council of Asia’s (OCA) Executive Board unanimously agreed to award the hosting of the first AYG to Singapore. This decision was backed by all 45 members of the OCA on 6 April 2008. The inaugural AYG, which is co-organised by the Singapore Sports Council and the Ministry of Education, aims to gather the youth from around Asia in a celebration of youth, sports and learning, where they will engage in friendly competition and imbibe the Olympic sporting values of excellence, friendship and respect. AYG Singapore 2009 will see athletes aged between 14 and 17 from 45 OCA member nations competing in 90 events across nine sports from 29 June to 7 July 2009.

Acrobat Document mecaccess_pressrelease_asiagames_jun09_guid61dc062.pdf

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