Ogilvy names Tim Broadbent as Global Effectiveness Director

18 June, 2009


Colin Mitchell and John Shaw Duo Elevated to Lead Global Planning Team

NEW YORK, NY —  Miles Young, Ogilvy & Mather CEO, today announced that Tim Broadbent has been appointed to the newly created role of Global Effectiveness Director.

From his base in Beijing, Tim’s new role will see him working with clients around the world to develop more effective communications platforms that drive sales, boost brand strength and have a real impact on the bottom line. At the same time, Tim will collaborate with worldwide account teams to strengthen Ogilvy’s effectiveness culture throughout the organization.

“Tim is probably the industry’s leading expert on the subject of effectiveness, and is the only person to have won two Grand Prix in addition to an IPA Gold Effectiveness Award,” said Miles Young.

Tim joined Ogilvy & Mather as Regional Effectiveness Director and moved to Asia in 2006. In
addition to his new role leading effectiveness initiatives globally, he will continue to serve as
President of Planning, Ogilvy & Mather Asia Pacific. Over the last 30 years, Tim has worked at several other highly creative London agencies, including WCRS, Saatchi & Saatchi and Y&R.

Shenan Chuang, CEO of Ogilvy & Mather Group China, said, “We are extremely fortunate that Tim calls China home. He was instrumental in O&M Advertising Beijing’s win of one of the first IPA Effectiveness Awards to be won in Asia in the award’s 29-year history for Motorola’s ‘Moto Tribe’ campaign in 2008.”

Also under Tim’s guidance, Ogilvy & Mather Vietnam was rewarded with both a Silver Award
and the special prize for ‘Best International Single Market’ for their public awareness campaign for helmet wearing for the Asia Injury Prevention Foundation in the same year.

“We’re confident that clients in China and across the region can look forward to enjoying
similar results with Tim at the helm of Ogilvy’s global effectiveness efforts,” added Chuang.

Tim’s appointment coincides with the appointments of Colin Mitchell and John Shaw as joint
Worldwide Planning Directors. Together, Messrs. Mitchell and Shaw will Chair the Ogilvy &
Mather Global Planning Council where part of their agenda will be to elevate “effectiveness” to
a more central role around the world.

“I am a true believer when it comes to planning,” said Mr. Young. “It is center-front of the major brand transformations we work on, but up to now it has not had global leadership in Ogilvy. Colin and John will provide that – they are the perfect duo, dynamic and dashing thinkers. Their task is to create industry leading capabilities around the world for us and our clients.”

Colin Mitchell joined Ogilvy & Mather in 1999 as lead Planner on IBM. He started his career as a trainee Planner at BMP in London. Colin has worked on many of the agency’s classic case histories, including BP and Cisco. In 2004, he became Chief Strategic Officer for North
America. He is based in New York.

Based in London, John Shaw got his start in planning at JWT in the UK in the 80’s, and worked at various London agencies, as well as Mars and AC Nielsen, before moving to the US in 1996 to join Wieden + Kennedy. In 2003, he joined Ogilvy in Hong Kong as Regional Planning Director for Asia/Pacific, before returning to London in 2006, where he is responsible for planning across Europe.

All appointments are effective immediately.


About Ogilvy & Mather
Ogilvy & Mather (www.ogilvy.com), a subsidiary of WPP (NASDAQ: WPPGY), is one of the largest marketing communications networks in the world, with 450+ offices in 120 countries,
specializing in advertising, relationship and interactive marketing, public relations, sales
promotion and related services. The agency services Fortune Global 500 companies, including American Express, BAT, BP, Cisco, Coca-Cola, DHL, DuPont, Ford, Gillette, GSK, IBM, Johnson & Johnson, Kimberly-Clark, Kodak, Kraft, Lenovo, Mattel, Motorola, Nestlé, SAP, Unilever and Yahoo!. As Brand Stewards, the agency works to leverage the brands of its multinational clients by combining local know-how with a worldwide network, creating powerful campaigns that address local market needs while reinforcing the universal brand identity. The hallmark of the agency’s brand-building capabilities is 360 Degree Brand Stewardship®, a holistic approach to communications, using what is necessary from each discipline to build a brand.

NYC Contact: Toni Lee, 212-237-5090/917-679-7631 or Toni.Lee@ogilvy.com  
Beijing Contact: Sarah Guldin, 010-8520-6552 or Sarah.Guldin@ogilvy.com

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