Samsung appoints Grey London as its new communications partner

17 June, 2009

Samsung has appointed Grey London as its new communications partner for the launch of JET, Samsung’s new full touch mobile handset. This is the first time that Samsung UK has pitched a UK campaign.

Grey London will be tasked with the development of a national integrated campaign that reflects the speed, power and brilliance that the new JET handset offers. The £8.5m advertising campaign will span all media including TV, press, poster, digital and retail and will kick off on 3rd July. JET launched on June 15th at a high profile event.

Mikah Martin-Cruz, Marketing Director for Samsung Electronics (UK&I) comments: “I am delighted to appoint Grey London. They won the pitch by virtue of their outstanding creativity, long term strategic thinking and their understanding of Samsung’s target audience.”

David Patton, UK Group CEO for Grey London comments: “We’re thrilled to be working with Samsung Mobile and can’t wait to start producing great work that elevates the category and brand.“ 

Claire Ballard
Direct Line: 020 3037 3003
Mobile: 07956 394 886

About Grey London
We are 200 people, drawn from different marketing and media backgrounds, working together in a wonderfully open environment in Holborn, London. We do the lot: multi-channel, integrated, online, offline, above, through and below the line for a wide range of clients including Ryvita, Five, P&G, GlaxoSmithKline, IPC Media, the British Heart Foundation and Dairy Crest.

We don’t believe in agency positionings. We do believe in making our clients both successful and happy. We believe we're better than most agencies at listening to what clients really want. Which means we're better at understanding the problem and getting to the most exciting and effective answer.

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