Mediaedge:cia (MEC) announces key global management changes

28 July, 2009


Global media agency Mediaedge:cia (MEC) today announces three significant changes to its global management structure in order to deliver a truly integrated product to clients.

The appointments are:

Mel Varley becomes Chief Strategy Officer, Global
Caroline Foster Kenny is named Chief Client Officer, Global
Alastair Aird adds the role of Europe Middle East Africa Chairman to his Global COO responsibilities.

As CSO, Mel Varley will be responsible for the development of Mediaedge:cia’s future business model, including product and service strategy, accelerating the integration of MEC’s specialist services and the overall integrated One MEC offering. Mel was previously Chief Executive Officer, Europe, Middle East and Africa.

Currently Global Chief Operating Officer, Alastair will retain his global responsibilities and become Chairman of EMEA in order to oversee a reorganisation of the region’s management structure.

As Chief Client Officer, Caroline Foster Kenny will be responsible for client management and delivery across the network: understanding clients’ business and marketing issues and developing and shaping a world class service offer tailored to their needs. Caroline was previously Chief Client Officer, EMEA.

Charles Courtier, Global Chief Executive Officer of Mediaedge:cia, said: “Over the past five years we have seen extraordinary growth and momentum in all areas of our organisation. In the current climate we must ensure that we remain commercially fit; remain absolutely client centric; and ensure that we deliver a fully integrated product to our clients, fused with digital. Our success is attributable to the extraordinary talent we have in the business, such as Mel and Caroline, and I have no doubt that they will be instrumental in achieving our future ambitions.”

Commentating on Alastair’s role: “EMEA is economically the most challenging region in the world currently. As our global COO, Alastair Aird is one of our most senior and talented executives and it’s right that we focus our best global talent on areas of our business that need the most attention,” said Charles. As Chairman of EMEA, Alastair will lead the region through this difficult period."

The latest developments at Mediaedge:cia come on the back of a raft of major global and local client wins including Activision Blizzard (global), Mercedes (Germany), Sony Electronics (Latin America) and Singapore Airlines (global).


For further information, please contact:
Vicky Beaney at Eulogy!
020 7927 9999
vicky@eulogy.co.uk  

About Mediaedge:cia
Mediaedge:cia (MEC) gets consumers actively engaged with clients’ brands, leading to positive awareness, deeper relationships and stronger sales. Our services include brand and consumer insight and ROI, communications planning, media planning and buying, interaction (digital, direct, search), sport, entertainment and cause partnerships, retail consultancy and Hispanic marketing. Our 4,500 highly talented and motivated people work with local, regional and global clients from our 250 offices in 84 countries. We are a founding partner of GroupM, WPP’s media investment management group.

To find out more go to: www.mecglobal.com  

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