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Karen Kaufman named to new role at Maxus

21 July, 2009

NEW YORK—Karen Kaufman has joined Maxus as Worldwide Business Development Director, a new position, it was announced today.

Kaufman joins Maxus from its sister agency, Mindshare, where she most recently served as a Managing Partner and head of the agency’s Business Planning unit. Prior to that assignment, she was director of Mindshare's marketing science consultancy, known as ATG.

Maxus is one of four global WPP media agency networks within GroupM, along with MediaCom, Mediaedge:cia and Mindshare.

The announcement was made by Maxus Worldwide CEO Kelly Clark, who said Kaufman’s new responsibilities will include a range of functions including the creation of new services, articulation of the agency’s vision to clients and prospects, and developing and implementing the agency’s new business strategy, among others. Kaufman will be based in New York and will report to Clark.

“We are very excited that Karen is joining the Maxus team,” said Clark in making the announcement. “She has a great track record of working with very sophisticated marketers, and her expertise in marketing effectiveness will be a huge asset for our agency.”

In her previous role at Mindshare, Kaufman was responsible for managing the agency’s consulting practice, which focused on measuring and maximizing clients’ return on investment.

Kaufman joined Ogilvy & Mather in 1999, where she utilized marketing-mix models to help clients assess the effectiveness and productivity of their marketing choices. Throughout her career, she has worked with major global marketers in categories including CPG, telecom, financial services, pharmaceuticals, social marketing and retail.

Kaufman received a bachelor’s degree in psychology from the University of Wisconsin.

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