Added Value Group acquires market research agency Saffron Hill
16 July, 2009
Added Value, WPP's brand development and marketing insight business, has acquired Saffron Hill Research, a full service market research firm based in Singapore and the Philippines. Saffron Hill, now named Added Value Saffron Hill, will benefit from access to Added Value's worldwide network and brand development and marketing insight capabilities. In turn, Added Value will be strengthened by Saffron Hill’s in-depth understanding of South East Asia as well as their strong client relationships and reputation in this region.
Added Value Saffron Hill will continue to operate with autonomy under the leadership of Raymond Ng and Tessa Brown as Managing Directors of Singapore and Rina Zurbito-Igual as Managing Director of the Philippines. Ng, Brown and Zurbito-Igual will continue to build relationships with key clients in the region, including brands like Kimberly Clark, BAT, Epson, Aviva and SMART.
Janine Hawkins, CEO of the Added Value Group says, “I am very excited that Saffron Hill is joining our Group. South East Asia is a huge opportunity for us, and right from the first meeting with Saffron Hill I knew that they would be a great partner for us in developing our Asian business. Raymond, Tessa and Rina have built a dynamic and creative business, and we are delighted to have their skills and experience within our growing team.”
Ng adds, “As an independent agency, we are very aware that to stand out we need to continue to provide client service from senior, high calibre consultants and offer simple yet creative approaches that focus on solving our clients’ issues. Added Value’s approaches, tools and advanced frameworks will allow us to dramatically enhance this service and I foresee that we will be able to contribute to our clients’ brand strategies at an even higher level.”
Saffron Hill Added Value will collaborate with other Added Value offices around the world to enrich the company’s expanding client needs and bring solid experience especially in the Asia region.