OgilvyAction boosts Greater China management lineup
13 July, 2009
— Patti Sun and Wendy Yen have been appointed to the roles of Managing Partner, OgilvyAction
Shanghai and Managing Director, OgilvyAction
Taiwan, respectively – effective immediately.
Patti Sun, Vice President Euro RSCG 4D/ Field Force China for the last six years, has over 15 years experience working in this field – 12 of which have been in China. Patti, in the newly
created position of Managing Partner in Shanghai, will be responsible for strengthening strategic capabilities and driving integrated shopper and retail solutions across OgilvyAction
Patti will have a matrix reporting line to Shenan Chuang, CEO of Ogilvy & Mather Group China, and John Goodman, Regional President, OgilvyAction
Wendy Yen, a business development and marketing specialist has gained much of her
experience working with some of the world’s most respected brands, including Pepsi and Disney.
Reporting directly to Joseph Pai, Chairman, Ogilvy & Mather Taiwan and John Goodman,
Regional President, OgilvyAction
Asia Pacific, Wendy will be responsible for the successful
implementation of the discipline’s five year plan. Wendy replaces Richard Raju, who leaves
Taiwan to pursue other career opportunities.
Said John Goodman, Regional President, OgilvyAction
Asia Pacific, “OgilvyAction
is the leader in turning shoppers into buyers and closing the sale. Our investment in talent reflects our commitment to ensure our ideas result in actionable solutions for our clients. We’re very excited to have both Patti and Wendy on board in Greater China, a particularly important growth market for OgilvyAction
TB Song, Chairman of Ogilvy & Mather Greater China, added, “We’re bullish on growth for our
business in Greater China where we’ve recently added important accounts such as Vitamin Water and North Face to our growing client roster of prominent brands including Unilever, Durex and BP. As retail marketing continues to pose a significant challenge for many of our clients, we believe Patti and Wendy’s appointments will help to further expand the Action business, one of our key strategic growth drivers in Greater China, the largest market for Action in the region.”Contact
Jane Fraser – 65 9821 2914About OgilvyAction
) is the global brand activation network of The Ogilvy Group. With its 60 offices and 1700 people, OgilvyAction
helps clients win in The Last MileTM, by creating brand experiences which turn shoppers into buyers. The company
delivers a broad range of services including experiential marketing, shopper marketing, trade
marketing and promotional services. Supporting each of these is a capability in field marketing, digital activation, retail design and analytics.
utilizes a proprietary planning process and suite of tools to understand the
relationships between the shopper, the retailer and the brand. The insights generated power big ideas that close the sale for our clients. Its client portfolio features Fortune 500 Blue Chip clients and some of the most innovative local marketers around the world. OgilvyAction
is part of the WPP Group, one of the world's largest communications services organizations (NASDAQ: WPPGY, www.wpp.com