Grey Group EMEA announces completion of new Amsterdam management team

7 July, 2009


Hazelle Klønhammer appointed as Managing Director

London — Grey Group EMEA completes the reorganisation of its Amsterdam agency today, with the appointment of Hazelle Klønhammer to the role of Managing Director. Formerly at 180, Wieden+Kennedy and Modernista! Amsterdam, Australian-born Klønhammer has an established track-record in successfully managing international business for creatively-led clients.

Working closely with Executive Creative Directors Colin Lamberton and Seyoan Vela, Klønhammer will be responsible for building Dutch business as well as extending the strengthened Grey offering to international clients. The no-silos, creative approach focuses on holistic solutions and flexible resourcing to meet the changing communications needs of clients.

Klønhammer’s strong track record for winning new business and re-positioning global brands is evidenced in her work as group account director at Wieden+Kennedy. Over a 10 year period she worked on numerous brands such as Electronic Arts, Nike, Heineken, Microsoft, Carlsberg, and the global launch of Vodafone. She was instrumental in setting up the agency’s digital offering and was responsible for securing their first digital client, Electronic Arts. Since leaving W+K 18 months ago, her senior management skills have been in play at Modernista! and 180. Prior to this, Klønhammer has also worked at Amirati Puris Lintas, Sydney, and TBWA Campaign Company.

Hazelle Klønhammer, Managing Director, said of her new position:
“It is the attitude of the people rather than particular categories or brands that is important to me. I like to work with people who are positive, highly motivated, fun loving and inspired by their work. I am a sucker for a good challenge. The Grey network has an exceptional reputation - with Colin and Seyoan in the lead I feel confident we can make Grey Amsterdam a creative powerhouse. And have some fun along the way”.

The newly established team reports directly to Carolyn Carter, Grey Group EMEA CEO, with immediate effect.

Carolyn Carter said:
“With Hazelle onboard, Grey Amsterdam’s strategic-creative leadership balance is firmly established. Clients, both current and future, local and international, will benefit from her significant digital background and prowess in managing integrated brand solutions without a creative bias associated with a particular market.”

Executive Creative Director, Seyoan Vela, continued:
“Hazelle has clearly demonstrated her ability to work across disciplines - her track record in developing digital business opportunities and working strategically with clients speaks for itself. Together, the management team will be concentrating on what we consider clients value – a strategic blend of focused, creative insight and integrated brand leadership.”

Lamberton and Vela, known for their pioneering work methods as co-founders and Creative Directors of St. Lukes, joined Grey’s EMEA team in London in 2007. They provided the creative muscle behind two successful regional wins, Toshiba and Fortis. In May 2008 they moved with the Fortis win to Amsterdam as Executive Creative Directors, to rebuild the agency as a new kind of creative resource for Grey’s local and multinational clients.

Grey Amsterdam’s client list includes GSK, Procter & Gamble, Unilever Nederland, Fortis Bank Nederland, Manpower, Fashioncheque, Abbot Nederland, Roche, Eli Lilly, Gemeente Lelystad, Mees Pierson and Stichting Nederland Schoon.


For information contact: Kerrie Finch, FinchFactor
+31 (0)628 155 769
kerrie@finchfactor.com  

About Grey EMEA
Grey Group's European network, Grey EMEA, covers 80 cities in 59 markets with over 5,300 employees and is the group's largest operating region.

It is the only network to win the EACA Agency Network of the Year Euro Effie in four successive years (2005, 2006, 2007 and 2008). Grey Group ranks among the largest global communications companies. Its parent company is WPP (NASDAQ: WPPGY). Grey Group's total offer includes advertising, activation marketing, healthcare communications, media planning and buying and public relations.

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