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Kantar to merge Lightspeed Research and TNS 6th Dimension on-line panels

1 July, 2009

Kantar announces that from today it will begin the process of merging the online panel businesses of Lightspeed Research and TNS 6th Dimension. The merged business will operate under the Lightspeed Research company name.

David Day has been named Global CEO of the merged business, while continuing as interim CEO for Europe, the Middle East and Africa.

Day will be supported by Chris Urinyi, CEO for The Americas and Terry Wiley, CEO for Asia Pacific.

A new global role of Chief Operating Officer will be filled by Efrain Ribeiro, who joins from Ipsos. Ribeiro takes up the new position from July 6th.

Kantar CEO Eric Salama commented: “The decision to merge our online panels business is the result of detailed conversations with clients about their present and future needs and an extensive cross-company analysis of our capabilities, strengths and market opportunities.

“We believe that on completion of the merger with TNS 6th Dimension, Lightspeed will be the pre-eminent global online panel provider and will be able to offer a significantly strengthened service to our clients.

“By merging our existing businesses, we have the opportunity to offer unparalleled global sample reach and scale, best-in-class panel management and sampling expertise and state-of-the-art sample management technology.”

For further information please contact:

Lindsay McMurdo
+ 44 207 7656 5486  

Amanda Williams / Jessica Anderson
Hill & Knowlton
+ 1 212 885 0418 / +1 212 885 0492 /

Acrobat Document kantar_pressrelease_merger_jul09_guid5f31c0f9c40b4.pdf

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