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G2 names Jay Farrell as President, G2 Promotional Marketing, US

27 January, 2009

New York, NY — G2 Worldwide, a top five global activation marketing agency announced today that Jay Farrell is joining the agency to lead G2 Promotional Marketing, US,
headquartered in Chicago. He will report to John Paulson, CEO of G2’s US group.

An industry veteran and widely recognized pioneer in the Brand Activation sector, Farrell joins G2 from OgilvyAction where he was Vice-Chairman for North America, and previously held the
position of CEO of OgilvyAction – with responsibility for six offices across the US. Farrell has also held senior management positions at leading agencies including Communicator Worldwide (formerly Davidson Marketing, a firm Farrell co-owned and led for 18 years) and Arc Worldwide, in addition to client-side experience at P&G and Alberto Culver. A Chicago native, Farrell is a widely recognized figure in the regional business community.

Farrell assumes the position occupied by Nick Hoadley, who returns to the UK to take on a new leadership role as Managing Director of the agency’s London-based operation - Joshua G2.

Joe Celia, Global Chairman & CEO, G2 Worldwide, commented, “Jay is a seasoned pro – with a long and impressive track record of building and leading successful marketing services
businesses. We are looking forward to him bringing these skills to G2 and helping us to continue to grow our business, and that of our clients.”

Farrell said, “There has never been a more exciting time to be in the promotional marketing
space, as manufacturers and their retail partners come together to find ways to better link brand and shopper value. G2 has been built to deliver the kind of multi-dimensional insights and strategies that can truly enable this kind of promotional marketing synergy. I’m honored to be here.”

About G2
G2 is a top five global activation marketing agency network dedicated to brand-building beyond advertising. Using deep marketplace and consumer insights, innovative marketing techniques and emerging media and technologies, G2 leverages brand communications across multiple touchpoints to achieve greater connectivity and impact. G2 offers services in digital communications, direct marketing, data analytics, shopper marketing, design and promotional marketing. With 86 offices in 42 countries around the world, clients include: Adobe, The Coca-Cola Company, Campbell Soup Company, Heineken, Kodak, Kraft, Mars, Nokia, Pfizer, Procter & Gamble and Volkswagen. G2 is a member of WPP (NASDAQ: WPPGY). For more information, please visit  

For more information:

Jessica Owen-Ward
G2 Worldwide
T: + 212 546 1921 | M: +1646 637 1587 | E:

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