Ogilvy names John Seifert Chairman of North America Region

21 January, 2009


New York, NY – Miles Young, CEO of Ogilvy & Mather Worldwide, today announced important changes in the management of the agency’s North America operations. Bill Gray, currently co-CEO, will become Vice Chairman, North America, focusing on a core portfolio of strategic accounts, and network developments.

John Seifert will assume the new role of Chairman, North America. Mr. Seifert is a long standing Ogilvy executive who has served in a variety of general management and client service roles in the U.S., Asia, and internationally. He currently leads Ogilvy’s global client organization, which serves 25 global clients from every corner of the Ogilvy network.

Carla Hendra continues as CEO, Ogilvy North America and Chairman of the New York Office, and will report to Mr. Seifert.

Mr. Young commented, “North America is our most important region. These changes provide the clarity of leadership which the new Ogilvy I envisage requires, and will allow three exceptional individuals to deploy their talents to their fullest potential. In John we have a leader who listens – to our clients, our people, and the world around us. He is exceptionally well qualified for this role.”


Ogilvy & Mather Worldwide
Ogilvy & Mather Worldwide (www.ogilvy.com), a subsidiary of WPP (NASDAQ: WPPGY), is one of the largest marketing communications networks in the world, with 450+ offices in 120 countries, specializing in advertising, relationship and interactive marketing, public relations, sales promotion and related services. The agency services Fortune Global 500 companies, including American Express, BAT, BP, Cisco, Coca-Cola, DHL, DuPont, Ford, Gillette, GSK, IBM, Johnson & Johnson, Kimberly-Clark, Kodak, Kraft, Lenovo, Mattel, Motorola, Nestlé, SAP, Unilever and Yahoo!. As Brand Stewards, the agency works to leverage the brands of its multinational clients by combining local know-how with a worldwide network, creating powerful campaigns that address local market needs while reinforcing the universal brand identity. The hallmark of the agency’s brand-building capabilities is 360 Degree Brand Stewardship®, a holistic approach to communications, using what is necessary from each discipline to build a brand.

For more information contact:
Toni Lee 212-237-5090
Toni.Lee@ogilvy.com

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