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Kinetic Mobile re-brands as Joule

12 January, 2009

Mobile Marketing Agency Now a Stand-alone Agency within GroupM

New York, NY - Kinetic Mobile, the full service mobile marketing agency, announced today its worldwide rebranding as Joule.

The agency, established in 2007, will continue to offer its clients best in class mobile marketing services and build upon its outstanding record of delivering innovative thinking and implementation.

The re-branding coincides with the re-positioning of Joule as an independent agency within the GroupM network that will act as GroupM’s preferred partner for the execution of mobile marketing campaigns.

"Joule’s deep mobile expertise and track record of success will keep GroupM at the forefront of mobile marketing," said Rupert Day, GroupM COO. "Joule is an important part of GroupM’s strategy to offer additional services to our agencies when it results in greater value for their clients."

Jay Altschuler, Lead Communications Manager at Unilever said "Joule has been a reliable and innovative partner for us. We look forward to continuing our collaboration with Joule as we expand our use of the mobile channel."

With offices in New York and London, Joule offers its clients a full range of mobile marketing services - from campaign strategy through implementation and measurement - and has the ability to execute campaigns across all mobile channels. Joule also offers mobile media planning and buying services. Joule’s campaign for Virgin Atlantic, which was collaboration with creative agency McKinney, recently received the MIXX Award for best mobile campaign of the year from the Interactive Advertising Bureau.

Michael Collins, CEO of Joule commented "The growing number of brands employing mobile marketing in the current economic climate is a testament to the power and value of this channel. Joule looks forward to working with clients to deliver on the tremendous value of mobile, which we believe will prove to be an integral part of maximizing marketing investment now and in the future."

Joule will begin operating under its new name with immediate effect.

For further information, please contact:

Amy Kelly 212-796-8371

Michael Collins 212-796-8382

About Joule
Joule is a global leader in providing a full range of mobile marketing services to advertisers and agencies, from campaign strategy through implementation and measurement across all mobile channels. Joule is a division of Kinetic Worldwide, a 50-50 joint venture between WPP and the previous shareholders of Poster Publicity. Kinetic Worldwide employs over 900 professionals across 42 offices worldwide and had global billings of US$4.4billion. Joule’s offices in New York and London serve clients across the Americas and Europe. Global operations are headquartered in New York. Visit

GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including MAXUS, MediaCom, Mediaedge:cia and Mindshare. GroupM’s primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of their clients, shareholders and people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to its clients and its companies.

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