Ogilvy PR scoops two new new global technology accounts

26 February, 2009


New technology sector business wins build Ogilvy London’s tech capabilities

Ogilvy PR London kicks off 2009 with a duo of corporate technology retainer wins following a new business push that is building on the agency’s global network force and London’s strength as a hub in the Pan-European region.

The significant new clients include MTS, Russia’s largest mobile phone operator, and Taiwanese network storage solutions provider Infortrend, both of which Ogilvy PR won after global competitive pitches at the end of last year. The London hub will be instrumental in leading and coordinating global corporate technology PR campaigns involving specialist corporate profiling drives and global messaging campaigns.

“Focussing on multi-regional accounts completely plays to our strength as a network agency. MTS and Infortrend are key examples of the recent trend of an increasing number of new business opportunities coming out of the Russian and Asian regions,” says Ogilvy PR’s EMEA managing director Ash Coleman-Smith.

“We’re certainly on a roll with new technology clients. These three hits are an enormous success for our tech PR practice and build on our IT and telecoms sector expertise,” adds Ogilvy PR’s London technology lead Clare Gibbins.

Won after a two-way global pitch, the corporate retainer work for MTS, which services over 91 million subscribers in the fast growing Russian and CIS market, starts this month with account activities split between Ogilvy PR’s London and New York offices. Ogilvy PR will focus on intensive corporate and CEO reputation positioning with influencers in Europe and the US supporting the company’s investor relations agenda.

“Following our agency review, we selected the team at Ogilvy PR based on the strength of their strategic thinking and approach as well as Ogilvy PR’s global credentials,” comments Andrei Terebenin, Vice President of Corporate Communications at MTS.

Covering seven countries in three regions, Infortrend’s PR programme has the widest regional scale. The global account will be led by Asia while the London office will be coordinating the European network including the UK, France and Germany. Account work for the Taiwanese pioneer of cost-effective, high performance IT storage products already began last month.

Following a competitive pitch, Ogilvy PR was engaged on a project last December to promote Infortrend’s collaboration with animation studio Framestore on Universal Studios’ animated feature film The Tale of Despereaux.

“Ogilvy PR’s creative approach to corporate technology PR is like a breath of fresh air and the team just convinced us with their originality, enthusiasm and broadcast and digital abilities. Working with them on The Tale of Despereaux project was the testing ground that paved the way for our future cooperation,” says Infortrend’s EMEA marketing director Jon Ashley.

Only last year the Canary Wharf-based agency was appointed by three clients from rising markets and sectors to handle international corporate and consumer PR programmes. Ogilvy PR London is currently handling the European press office of Russian airline Aeroflot and ProChile’s global retainer.


Additional materials/images available:
1. Corporate portrait photos of Clare Gibbins and Ash Coleman-Smith.
2. Corporate portrait photo of Infortrend’s Jon Ashley
3. Screen grab from The Tale of Despereaux film
4. URL link to YouTube site of The Tale of Despereaux film

Media contacts:
Clare Gibbins
Ogilvy Public Relations Worldwide
Tel: +44-207-309-1037
E-mail: clare.gibbins@uk.ogilvypr.com

Katharina Winkler
Ogilvy Public Relations Worldwide
Tel: +44-207-309-1027
E-mail: katharina.winkler@uk.ogilvypr.com  

About MTS
Mobile TeleSystems OJSC (“MTS”) is the largest mobile phone operator in Russia and the CIS. Together with its subsidiaries, the Company services over 89.68 million subscribers. The regions of Russia, as well as Armenia, Belarus, Turkmenistan, Ukraine, and Uzbekistan, in which MTS and its associates and subsidiaries are licensed to provide GSM services, have a total population of more than 230 million. Since June 2000, MTS’ Level 3 ADRs have been listed on the New York Stock Exchange (ticker symbol MBT).

About Infortrend
Infortrend, the networked storage expert, is a pioneer in cost-effective, high performance storage products. The company provides EonStor® storage subsystems and SANWatch® software for virtually all storage interfaces including Fibre Channel, SAS, iSCSI, SCSI and SATA. For over a decade, Infortrend has provided reliable, fault-tolerant technology to prominent ODMs, distributors, and storage integrators worldwide. The company's core competency includes performance optimized RAID ASICs, feature-rich firmware, and redundant, high availability RAID subsystems. Founded in 1993, Infortrend is traded on the Taiwan Stock Exchange (Taiex), ticker number 2495. For more information, visit www.infortrend.com.

About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (www.ogilvypr.com) is an integrated global marketing communications firm, with offices in more than 60 cities around the world. In its 27th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its consumer marketing, corporate, healthcare, technology, public affairs, social marketing and entertainment practices. The agency also offers biotechnology and government affairs expertise through its subsidiaries Feinstein Kean Healthcare and Ogilvy Government Relations, respectively. Ogilvy PR is part of the WPP Group, one of the world's largest communications services organizations (NASDAQ: WPPGY, www.wpp.com).

About Ogilvy Group UK

Ogilvy Group UK (www.ogilvy.co.uk) represents the aggregated capabilities of 13 operating companies across the total spectrum of brand communications. With approximately 1,300 employees, it is the largest UK employer in the sector. Each group company maintains its own client base and strives for best-in-class excellence in its own discipline, but it is the group’s shared philosophy, tools and working practices that truly set it apart from other so-called “integrated” offerings.

Ogilvy’s 360 Degree Branding approach focuses any required combination of the group’s companies totally on the brand and its needs, avoiding any bias towards a particular channel. Bespoke brand teams can be set up depending on the individual needs and priorities of each client.

A principal feature of the group’s approach to solving brand problems is a method of running workshops that bring together all the brand stakeholders for a moderated session to identify brand opportunities, challenges and solutions from a channel-neutral perspective. Disciplines housed within the Ogilvy Group UK include advertising, direct marketing/CRM, public relations, sales promotion/brand activation, design, interactive, business-to-business, internal communications, healthcare, digital media and associated state-of-the-art studio and creative services operations.

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