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Zebra Technologies selects Ogilvy Public Relations Worldwide as agency of record

17 February, 2009

CHICAGO – Following a competitive selection process, Zebra Technologies Corporation (Nasdaq: ZBRA), a global leader in specialty printing, automatic identification solutions and real-time locating solutions, selected Ogilvy Public Relations Worldwide (Ogilvy PR) as its new global agency of record.

Zebra Technologies will partner with Ogilvy PR on corporate communications and product public relations programming for its two main divisions, Specialty Printing and Zebra Enterprise Solutions. Efforts will also include the consolidation of global public relations programming to ensure brand and message consistency.

“As the Zebra brand evolves, we need an agency partner that combines a deep expertise in technology PR and corporate communications with the thorough understanding of branding,” said Tara Ryan, vice president of corporate marketing at Zebra Technologies Corp, which is based in the Chicago suburb of Vernon Hills, Il. “We felt Ogilvy PR is the right partner and were impressed with its ability to combine these disciplines, the global footprint and its understanding of the business challenges we face.”

The global Zebra account will be led out of Ogilvy PR’s Chicago office with support from teams in select markets around the world such as San Francisco, London and Singapore. Work is now underway in the U.S. and will roll out globally, beginning with select markets in EMEA and then APAC.

“We are honored Zebra Technologies has selected Ogilvy PR to support its global communications initiatives,” said Luca Penati, managing director of Ogilvy PR’s Global Technology Practice. “Zebra Technologies’ innovative and diverse products and solutions as well as its recent acquisition calls for the ability to effectively communicate across multiple disciplines. We look forward to working with Zebra Technologies to support the company’s drive toward its business goals.”

Rachel Foltz
(202) 729-4208  

About Zebra Technologies
Zebra Technologies Corporation improves customers’ business performance through products and solutions that identify, track and manage assets, transactions and people. More than 90 percent of Fortune 500 companies use innovative and reliable Zebra printers, supplies, RFID products and software to increase productivity, improve quality, lower costs, and deliver better customer service. Zebra labels, printers and solutions can be found in more than 100 countries around the world. Information about Zebra and Zebra-brand products can be found at

About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a leading global marketing communications firm, with offices in more than 60 cities around the world. In its 28th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its social marketing, public affairs, healthcare, consumer marketing, 360˚ digital influence, corporate, technology and entertainment practices. Through its subsidiary, Feinstein Kean Healthcare, the agency also offers additional experience in the cancer field, as well as specialized expertise in molecular medicine, advanced biomedical research, leading life science and healthcare technologies and treatments. Ogilvy PR also offers government affairs services through its subsidiary Ogilvy Government Relations. Ogilvy PR is part of the WPP plc, one of the world’s largest communications services organizations (NASDAQ: WPPGY, For more information, visit our Web site at

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