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Fitch names Lois Jacobs global Chief Executive Officer

11 February, 2009

London – Fitch, one of the world’s leading design consultancies, today announced that Lois Jacobs will assume the position of global Chief Executive Officer as of April 1, 2009. She will partner closely with founder and Chairman, Rodney Fitch, and, like him, she will be based in Fitch’s London Westbourne Terrace headquarters. Fitch is one of seven companies that comprise WPP’s B to D Group, a network of branding and design firms led by CEO and Chairman Craig Branigan, to whom Ms. Jacobs will report.

Ms. Jacobs is an international business leader with proven expertise managing and growing businesses, as well as overseeing multi-million dollar communications campaigns for some of the world’s leading brands, including Mars, Ericsson, Sony, Nokia and Microsoft. In her most recent position as the International President of Jack Morton Worldwide, Ms. Jacobs established several Asian offices and affiliates and spearheaded significant growth for the agency.

Ms. Jacobs has also been responsible for numerous renowned events designed to brand cities, including the opening and closing ceremonies for the Olympic and Commonwealth Games and London’s annual New Year’s Eve celebrations. Her leadership and expertise with experiential environments is highly complementary to Fitch’s core competencies.

“Lois’s talent in creating brand experiences for large corporations and governments together with her experience in managing and growing a global network, is unparalleled,” said Rodney Fitch. “Her skills have resulted in exceptional business growth, which will be a significant asset both to Fitch and our valued clients. I look forward to working together with her.”

As CEO, Ms. Jacobs will be responsible for Fitch’s global network of offices, including expanding the company’s reputation for envisioning cutting edge ideas, nurturing exceptional creative and the flawless execution of design projects. Additionally she will oversee further expansion into Asia.

“Like Rodney, I have a passion for building global, multi-skilled teams that create inspirational work. I am excited by the calibre of Fitch people, as well as the exceptional brand of the company itself,” said Jacobs. “I look forward to bringing my enthusiasm and skill to this world class global design studio.”

For the last 8 years, Jacobs was International President of Jack Morton Worldwide, a global experiential marketing agency. Prior she was Chairman and Managing Partner of HP:ICM, which was sold to Saatchi & Saatchi. She is an avid traveler and has a passion for entertainment, theater and Argentinean Tango.

Hannah Mercer
+44 (0) 207 331 2359

Brittani Polivka

About Fitch
Fitch, a WPP company, is one of the world’s leading design consultancies. Totally consumer-focused, Fitch’s purpose, through design, is to deliver experiences that enhance people’s lives at multiple points of interaction. Fitch’s clients include Dell, Microsoft, PF Chang’s, Procter & Gamble, Nokia and Vodafone.

Founded in 1972 by Rodney Fitch, Fitch offers an integrated, multi-disciplinary approach with a unique focus on retailing in all its forms. Recognizing how much the global retail landscape is changing, Fitch’s skills lie in putting products, services and environments into contexts that are innovative and convincing to consumers.

With studios in 11 countries, working across all time zones, Fitch produces vivid consumer experiences that deliver meaningful results to clients worldwide.

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