MTR selects Ogilvy & Mather Hong Kong

6 February, 2009


Hong Kong – Ogilvy & Mather Hong Kong (O&M), the advertising arm of Ogilvy Hong Kong, has been appointed as the branding and creative agency by the MTR Corporation (MTR). Under the agreement, O&M will be responsible to lead all strategic and creative developments for MTR’s key brand communication campaigns.

Regarded as one of the world's leading railways for safety, reliability, customer service and efficiency, MTR is now looking to O&M to build on this reputation and maximize its overall brand value in Hong Kong,

O&M’s award-winning creative and branding teams will support MTR to develop a comprehensive 360 degree branding strategy for MTR’s communications plan in Hong Kong. A new brand thematic campaign is now underway, aimed at further enlivening the caring image of MTR.

“We are impressed by the branding strategy presented by O&M. The proposed creative solutions and strategic direction of the branding campaign is highly relevant in addressing the communication needs of our brand,’ said Jeny Yeung, General Manager - Marketing & Station Commercial, MTR. “The team in O&M has demonstrated a solid understanding of the dynamics of our industry and the role we will play in the future development of Hong Kong transportation.”

“MTR is committed to continuously enhancing the service quality on its railway system which would ultimately make its brand even stronger in the eyes of consumers. We are pleased to be able to bring our great depth of branding experience to further strengthen the MTR brand. Our 360-degree approach to customer engagement will enable us to provide highly effective advice to MTR so that it may engage its customers at a deep emotional level with care and understanding. We are looking forward to a long and mutually enlightening relationship with MTR,” said Royce Yuen, Chairman, Ogilvy Hong Kong.


About Ogilvy Hong Kong
Established in Hong Kong in 1972, Ogilvy is the number one marketing communications network in the territory. (Ogilvy is a member of WPP plc- the world’s leading advertising and communications services group.)

Ogilvy offers a full range of marketing communications services including brand consultancy, advertising, direct marketing, interactive media, media planning and buying, customer relationship management, database management, telemarketing, public relations, sales promotion, event management and marketing, and visual identity.

With a deep heritage in brands, Ogilvy adopts a holistic approach to brand communication. Ogilvy’s proprietary 360 Degree Brand Stewardship™ process holds that every point of contact builds the brand and uses every form of communication discipline to achieve this end.

Press contact:
Amy Tam
Corporate Communications Manager
Ogilvy Hong Kong
Tel: +852 2884 8247
Email: amy.tam@ogilvy.com

Acrobat Document ogilvy_pressrelease_mtr_feb09_guidf9667ef9e3ae428d.pdf


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