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Burson-Marsteller welcomes 2009 with new accounts

3 February, 2009

Sydney – Burson-Marsteller (B-M), one of Australia’s leading public relations consultancies, today announced two new business wins. The agency has added two National Foods brands to its roster and expanded its relationship with The Australian Lung Foundation.

“During this time of economic uncertainty, companies are looking at ways to invest in their brand and maintain stakeholder loyalty. B-M’s recent new business wins are testament that the role of public relations is more vital than ever. We are pleased to welcome these new clients and look forward to strategically working with them in this new, challenging climate,” said Brian West, Managing Director, Burson-Marsteller Australia.

New business with National Foods relates to the Baby Yoplait and Petit Miam brands. Initial work will involve media relations, strategic planning and stakeholder outreach.

Following a rigorous tender process, Australia’s premier lung health organisation, The Australian Lung Foundation, has extended B-M’s remit to encompass its entire communications program. Work will focus on increasing the profile of both lung disease and the Foundation’s brand, including government relations, media outreach and organisation of community programs.

B-M welcomes these new additions to its client portfolio which features major brands including LG Electronics, Beam Global Spirits & Wine, Accenture, SAP, Hewlett-Packard, Qualcomm, Reputex, sanofi-aventis, mcm entertainment, Robert Half and CSL Biotherapies.

About Burson-Marsteller
Burson-Marsteller (, established in 1953, is a leading global public relations and public affairs firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, advertising, and web-related services. The firm’s seamless worldwide network consists of 57 wholly owned offices and 46 affiliate offices, together operating in 59 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP (NASDQ: WPPGY), one of the world’s leading communications services networks.

Burson-Marsteller was named International Agency of the Year in The Holmes Report’s 2007 Agencies of the Year awards and is also a three times winner of the Asia Pacific Network of the Year, at the annual Asia Pacific PR Awards in 2000, 2003 and 2005.
For more information, please contact:
Brian West
Managing Director
Burson-Marsteller Australia
Tel: +61 2 9928 1500

Acrobat Document bursonmarsteller_pressrelease_business_feb09_guide.pdf

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