Mediaedge:cia named Campaign’s Media Agency of the Year 2009
11 December, 2009
Mediaedge:cia (MEC), a leading media agency (www.mecglobal.com), has scooped Campaign’s prestigious Media Agency of the Year title for the second year running.
MEC was awarded the accolade after a string of successes during 2009, namely being the only media agency to grow its business this year with account wins such as Lloyds Banking Group, Activision Blizzard and Nutricia. As well as maintaining a 100% client retention rate, MEC’s planning credentials have also been recognised as the only media agency to win a place on COI’s strategic consultancy.
Campaign also commended the strength of MEC’s senior management team. The leadership team was highly praised for the personal development and well being of the agency’s staff members. A flexible working scheme was successfully introduced in the summer, and the agency also spent a day in April to work in teams on charitable projects as part of its ongoing community responsibilities.
MEC Access, the leading sport, entertainment and causes marketing division of MEC, was also referenced by Campaign for its successful launch of a consumer research and modelling tool, ROSE©, to analyse the impact, value and success of sponsorships.
This win tops an outstanding 18 months for MEC in which the agency was awarded Agency of the Year by both Media Week and Marketing, won the IPA Effectiveness Grand Prix for it’s Let Grow Campaign for Morrisons, and been awarded Hollis Sponsorship Agency of the Year for MEC Access. Tom George, Chief Executive, MEC, said
: “This recognition from Campaign completes an amazing clean sweep of awards for MEC across 2009. This is testament to the hard work put in at every level at the agency, and to the culture we’ve developed here. It has been an incredible journey for the agency, and we look forward to continuing this success into 2010.” For more information, please contact:
Ben Gold / Claire Burgess / Lucy Werner / Rik Salmon
T: 020 7927 9999
E: firstname.lastname@example.org About Mediaedge:cia
Mediaedge:cia (MEC) gets consumers actively engaged with clients’ brands, leading to positive awareness, deeper relationships and stronger sales. Our services include brand and consumer insight and ROI, communications planning, media planning and buying, interaction (digital, direct, search), sport, entertainment and cause partnerships, retail consultancy and Hispanic marketing. Our 4,500 highly talented and motivated people work with local, regional and global clients from our 250 offices in 84 countries. We are a founding partner of GroupM, WPP’s media investment management group.
To find out more go to: www.mecglobal.com