The Brand Union named as Design Agency of the Year
10 December, 2009
Client judging panel recognises ‘the culmination of a remarkable transformation’
Two years on from its revamp from ‘Enterprise IG’, global WPP brand and design agency The Brand Union has been recognized as the UK market leader by Marketing magazine. The judging panel, which included senior marketing clients from brands including TUI, RBS and E-On, were impressed by a year that has seen CEO Simon Bailey lead a ‘robust new business performance’ and cement the agency’s internal culture with improved HR initiatives.
Client work referenced included the branding for the combined Bank of America/ Merrill Lynch identity, a 2010 rebrand for Argos and continued work with Vodafone. In addition to this, the agency has won 15 new clients and extended its work for clients including Reckitt Benckiser and HSBC Private Bank. Adding to its awards tally this year, The Brand Union also picked up a Marketing Design Award, a DBA Design Effectiveness award and was published in the highly coveted D&AD Annual.
The judging panel also acknowledged the MA in Brand Development, recently launched by The Brand Union in conjunction with Goldsmith’s University.UK CEO Simon Bailey comments
; “Following the rebrand in 2008, I knew we had all the pieces in place to become stronger than ever in our field. Since then, it has been all about bringing these elements together and ensuring everyone understands our guiding principle of ‘Brand Mastery’, and how they can apply to every brief we work on. I’m very pleased to say that this has translated into enduring and valuable client relationships, major new business wins and a very good year for us. Receiving this accolade is the icing on the cake.”
About The Brand Union
The Brand Union is a leading global brand consultancy comprising world class consultants, researchers and designers.
With 35 years brand building heritage, The Brand Union’s international footprint covers 18 major markets and offers brand expertise in research, strategy, design, engagement and communication services.
Clients include: Argos, Barclaycard, BlackRock, Bank of America, Coca-Cola, Canon, Reckitt Benckiser, GlaxoSmithKline, SABMiller, Vattenfall and Vodafone.
The Brand Union is a WPP company.
Visit our website at www.thebrandunion.com For further information please contact:
Tel +44 (0)207 559 7000