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Ogilvy & Mather wins Lee Kum Kee account

8 December, 2009

SHANGHAI — Ogilvy & Mather has been appointed as the communications agency for Lee Kum Kee, the market leading maker of authentic Chinese sauces. The assignment will see O&M partnering closely with Lee Kum Kee to promote the brand’s major product lines through targeted communications to consumers across China.

Ogilvy & Mather will be tasked with managing all communications efforts for the brand’s full portfolio of products in China. The agency’s mission includes driving overall strategy and the development of TVCs, print ads, outdoor, and digital communications that will run nationwide. Ogilvy & Mather will also work with Lee Kum Kee to develop an overarching brand strategy for its global campaigns.

“Lee Kum Kee is a valuable and iconic Chinese brand with huge potential. We are honored
to help them develop creative campaigns that will further strengthen the brand around the
world. We believe our partnership will also increase understanding and appreciation of
Chinese food culture through all target groups,” said Shenan Chuang, CEO of Ogilvy &
Mather Group China.

For more information, please contact:
Sarah Guldin  
Tel: (8610) 8520 6552

About Ogilvy & Mather Group China
Ogilvy & Mather Group China is the largest marketing communications network in China. It offers the full range of marketing communication disciplines including advertising, direct marketing, interactive media, database management, public relations, graphic design and
related marketing disciplines. As Brand Stewards, the agency works to leverage the brands of its clients by combining local know-how with a worldwide network, creating powerful
campaigns that address local market needs while still reinforcing the same universal brand

Ogilvy & Mather integrates these communications disciplines using its proprietary 360
Degree Brand Stewardship process, which holds that every point of contact builds the brand.
Ogilvy & Mather Worldwide ( is one of the largest marketing communications networks in the world, operating 497 offices in 125 countries. Ogilvy & Mather Worldwide is a member of WPP plc (NASDAQ: WPPGY), one of the world’s leading advertising and communications services groups.

Acrobat Document ogilvy_pressrelease_leekumkee_dec09_guid995a888903.pdf

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