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Chad Latz joins Cohn & Wolfe as President, Global Digital Practice

1 December, 2009

New York — Cohn & Wolfe, a leading communications agency, today announced the appointment of Chad Latz as President, Global Digital Practice. Latz will help lead the strategic development and growth of the agency’s worldwide digital and social media practice. His responsibilities include cultivating client relationships, providing senior counsel, new business development and managing a large team of professionals. Latz will report directly to CEO Donna Imperato.

“Digital and social media is the driving force in communications today, and Cohn & Wolfe is focused on building the best communications agency for our times,” said Donna Imperato. “Chad will be leading an extraordinary team of digital practitioners across our global network, which is already doing break-through work on behalf of our clients.”

Latz, with over 16 years in marketing and communications, joins Cohn & Wolfe from Ketchum where he helped lead the integration and establishment of Ketchum Digital, and provided ongoing leadership of digital and social media strategy for the agency’s consumer, employee, and B2B clients. During his 10 years with Ketchum, he directed digital initiatives for global clients such as FedEx, Kodak, Levi’s, Clorox, Geek Squad/Best Buy, Nokia, PepsiCo, Monster Worldwide, 7-Eleven and Cox Communications, a number of which have been recognized with some of the industry’s most prestigious awards.
Prior to Ketchum, Latz founded the Creative Design & Technology Practice of Stromberg Consulting & Communications which was later acquired by Ketchum in 2001. In 2004 he went on to become SVP, Group Director Interactive Strategy and Solutions for Ketchum Interactive where he helped develop the agency’s social media capabilities, offerings, and POV, and provided overall creative and digital strategy to clients. Prior to Stromberg, Latz was studio director for Chavin Lambert Advertising where he managed all activities in the agency’s creative department.

“Brand reputation is significantly influenced by the experiences and conversations that audiences have online. I am thrilled about the opportunity to lead a practice that has been a true pioneer in digital communications with some of the most recognized case studies in social media,” said Chad. “Cohn & Wolfe has an inspiring vision for the new digital world, and I’m excited about my role. I look forward to partnering with an incredible team of global talent to create the next generation of digital and social media solutions for a remarkable portfolio of clients.”

About Cohn & Wolfe
Cohn & Wolfe is a strategic public relations agency dedicated to creating, building and protecting the world’s most prolific brands. With offices around the world, the agency is committed to breaking new ground in the delivery of cross-channel media strategies, creative programming, and practice area excellence.

Cohn & Wolfe is recognized year after year by clients and the industry for excellence in creativity, client service, digital communications, media strategy, senior management and strategic counsel. Cohn & Wolfe also consistently ranks among the top “Best Agencies to Work For” in an annual, industry-wide employee survey. For more information, visit: Cohn & Wolfe is part of WPP (Nasdaq: WPPGY), one of the world's largest communications services group.

Eric Litchfield

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