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Turner Entertainment teams up with OgilvyOne Hong Kong to launch

11 August, 2009

Hong Kong — Turner Entertainment and OgilvyOne Hong Kong today announced the launch of, the official website for Tuzki, the hugely popular animated rabbit created by Momo Wang.

Benjamin Grubbs, Regional Director of Turner Entertainment Interactive Media said, "OgilvyOne had some fantastic ideas to bring Tuzki to the next stage of its online development. The partnership also follows Ogilvy & Mather’s successful campaign for the Motorola Moto Q handset featuring Tuzki as its brand ambassador in China. Given Ogilvy’s understanding of the brand, it was a natural extension to work with the team again on creating Tuzki’s official website."

A popular icon of today’s net generation, Tuzki’s simple black and white line drawing of a bunny has helped bring communications on the internet to life. Millions of netizens are using Tuzki for instant messaging, social networking sites, emails and blogs to express their hidden feelings more directly via the emoticon’s quirky and humorous expressions.

Sean Rach, Managing Director, OgilvyOne Worldwide, Hong Kong said, " is a platform for fans to understand the philosophy of Tuzki, get closer to the character, download wallpapers, screensavers and emoticons, and share their thoughts about Tuzki.

"This is just the beginning of Tuzki's development, and we will continue to work hand in hand with Turner Entertainment to expand Tuzki's presence in Asia and get the digital revolution of Tuzki really hopping!"

The launch of coincides with the launch of the book I, Tuzki, U? in China this month. In simplified Chinese, the 136-page book follows the highly successful debut of the traditional Chinese version earlier this year.

Tuzki was created by Momo Wang, a graduate from the Communication University of China’s Animation School. Its name is derived from an amalgamation of different languages and concepts, which included Mandarin and Russian, Wang’s favorite animal and novel.

About OgilvyOne Worldwide
OgilvyOne Worldwide is the strongest, most experienced and most highly awarded one-to-one marketing network in the world, with over 110 offices in 56 countries. It provides clients with a full range of direct, consulting and digital services to deliver profitable customer relationships. The roster of clients is equally balanced between global clients including American Express, Cisco, Coca-Cola Company, DHL, GlaxoSmithKline, IBM, Nestlé, SAP and Unilever, and leading clients in our local markets. OgilvyOne Worldwide is a unit of The Ogilvy Group, which is part of WPP Group plc (NASDAQ: WPPGY), one of the world's largest communications services groups.

About Turner Entertainment Interactive Media
Turner Entertainment Interactive Media (Turner Interactive), a division of Turner Entertainment Networks Asia, Inc., develops and distributes online video, gaming and commerce products and services for Turner’s brands in the kids’, animation, and general entertainment categories. The department is responsible for the localization and growth of Cartoon Network’s websites, which now attract over three million unique users a month. Turner Interactive also manages and develops the online destinations for Turner’s other entertainment brands including Pogo, Galli Galli Sim Sim, TCM Turner Classics Movies, and WB.

Media Enquiries

Amy Tam
Ogilvy Hong Kong
Tel: +852 2884 8247

Deronie Tan
Turner Entertainment Interactive Media
Tel: +852 3128 3720

Acrobat Document ogilvyone_pressrelease_turner_aug09_guid265e3493dd.pdf

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