Maxus awarded Powermat Media Account in UK and US
11 August, 2009
NEW YORK and LONDON—Maxus has been awarded the media responsibilities in the U.S. and the U.K. for Powermat, the innovative wireless charging system that eliminates the need for multiple chargers, power supplies, converters and power sockets.
Maxus, a media and marketing services agency that is part of WPP’s GroupM, won strategic planning, implementation and digital responsibilities for the account after a multi-agency review. The agency’s work will commence with the product’s launch this coming fall via a multimedia marketing effort.
“We chose Maxus because we wanted a dynamic and innovative agency that could deliver media in line with the breakthrough nature of Powermat,” said Beth Harrison Meyer of Powermat. “We feel confident that we will accomplish our goals and successfully establish Powermat in both the U.S. and U.K. marketplaces.”
Powermat’s proprietary technology renders traditional conductive charging obsolete in favor of an entirely new energy distribution process. Products with Powermat technology are capable of delivering real-time wireless charging for portable electronic devices including iPods, iPhones, Blackberrys, handheld gaming systems and even laptop computers. The new product line will be available for purchase in retail stores in late 2009.
“Powermat was a huge hit when it was introduced at the Consumer Electronics Show in Las Vegas earlier this year,” said Maxus Global CEO Kelly Clark. “We are confident that it will be a tremendous success in both markets and are excited to play a key role in introducing it to consumers.”
Maxus is a global communications consultancy that helps marketers build profitable relationships between consumers and their brands. We combine the disciplines of communications planning and customer relationship marketing to deliver Relationship Media, a new model powered by creative media thinking and sophisticated, real-time customer data. Our services include communications strategy, digital marketing, direct response media, database management and media planning and buying. We have more than 1,000 people in 30 agencies worldwide, and we're part of GroupM, the world's largest media investment management group that serves as the parent company for all of WPP's media agencies. GroupM's scale creates access to the best media opportunities at the best prices.
Powermat was established in 2007 in response to the proliferation of electronic devices flooding today’s market and the growing need to provide a more accessible method for simultaneously powering multiple devices. Powermat provides wireless power to electronic devices of nearly every type allowing users to simply drop and charge their devices while eliminating the need to access multiple electrical outlets. Powermat is led by partners Ron Ferber and Ran Poliakine and is based in Commerce Township, Michigan.
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MediaCom, Mediaedge:cia and Mindshare. Our primary purpose is to maximise the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.