24/7 Real Media’s global web alliance now fifth largest ad network in the U.S

20 April, 2009


NEW YORK — 24/7 Real Media Inc., the leading global digital marketing company, now operates the fifth largest ad network in the U.S., according to the March 2009 ranking from comScore Media Metrix.

Over the past few years, the company’s Global Web Alliance has added a significant number of publishers to target advertisers’ messages to new audiences. Since June 2007, the month prior to WPP Group’s acquisition of 24/7 Real Media, the Global Web Alliance has grown by 55 percent, reaching 142 million unique visitors, or more than 73 percent of all U.S. Internet users.

24/7 Real Media now supports more than 2,000 publishers in its U.S. network. This includes BBN Networks, the world’s largest B2B online advertising network, containing the most highly concentrated and far-reaching collection of B2B targets ever created, which is comprised of leading B2B Publishers such as The McGraw-Hill Companies, Cygnus Business Media, Nielsen Business Media and Reed Business Information. Other top partners in 24/7 Real Media’s Global Web Alliance include Realogy Corporation, United Online and Hoover’s.

This extensive reach enables advertisers to get the most out of 24/7 Real Media’s advanced portfolio of targeting solutions, which includes search retargeting, lifecycle management, retargeting, psychographic and behavioral targeting. With each new destination added to the Global Web Alliance, advertisers can connect with an even larger proportion of their select desired audience.

“It has been exciting to watch the Global Web Alliance grow so quickly, and our advertisers have enjoyed seeing the results of state-of-the-art targeting deployed to nearly three-quarters of all U.S. Internet users,” said Ari Bluman, president of North American sales and operations for 24/7 Real Media. “Our dedication to delivering optimum service and ROI for both advertisers and publishers has continually escalated the benefits for all our partners.”

For more information on the Global Web Alliance, visit www.247realmedia.com 

 
About 24/7 Real Media, Inc.
24/7 Real Media, Inc. a WPP company, is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com
24/7 Real Media: The Science of Digital Marketing.

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org
 
Press Contacts
Mike Manning
Cohn & Wolfe for 24/7 Real Media
415-365-8526
mike.manning@cohnwolfe.com

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