FITCHLive scoops IVCA Gold Award for Web TV

20 April, 2009


Leading experiential, film and digital agency, FITCHLive has won the gold award in the ‘Web TV’ category at the recent IVCA awards for their work on Tech.Ed TV for Microsoft. This latest win highlights even further the strength of the agency’s Film & Digital offer.

An innovative and highly effective online medium for communicating Microsoft’s key brand messages to delegates at the Microsoft Tech.Ed event, Tech.Ed TV used regional MTV style hosts to guide attendees through the event.

Tech.Ed TV recorded all key elements of the event including the keynote speeches, live panel discussions and breakout sessions and also featured live Tech•Talk video interviews with subject matter experts. The footage now serves as an educational tool and is stored in an online library.

With over 560 sessions recorded and 700 hours captured, the project’s success is measured against the quantity of unique visitors at the portal. On average, previous website pages received approximately 15,000 visits for the two weeks onsite. This year the agency secured 26,099 visitors with 134,143 unique visits generated.

FITCHLive has a long-standing relationship with Microsoft for producing the iconic Microsoft Tech.Ed event and last year’s event marked its 15th year. Tech.Ed EMEA comprises two back-to-back events running over two weeks that attract over 9000 IT professionals and developers. Tech.Ed EMEA 2008 took place at CCIB in Barcelona between 3rd and 14th November.

In addition to the design and logistical elements of Tech.Ed, FITCHLive was responsible for providing all aspects of the broader EMEA marketing and demand generation programme that supported the event including Tech.Ed TV; direct marketing; design and development of all web tools; sponsorship; exhibition sales and management and all community driven initiatives such as linking delegates with influencers, connecting attendees with content and providing interactive platforms such as forums and blogs.


For further information, please contact:
Clair Court at FITCHLive on 07785 288894 or clair.court@fitchlive.com  

Acrobat Document fitchlive_pressrelease_ivca_apr09_guidc967220ba853.pdf


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