Burson-Marsteller announces BES win
7 April, 2009
– Burson-Marsteller, a leading global public relations and communications consultancy, today announced their success in a recent competitive pitch for Business Events Sydney (BES).
B-M will be working closely with the bureau to build the profile of BES, both locally and internationally, with the aim of establishing BES as the key entity attracting business events to Sydney.
“We are excited that BES selected Burson-Marsteller. This prestigious client caps an exceptional six months for us – more than a dozen new clients,” said Brian West, Managing Director, Burson-Marsteller Australia.
“We have three more new clients starting with us during the next six weeks, generating significant monthly fee revenues.
“This flight to quality represents the client’s demand not just for a depth of experience but also a breadth of expertise and an ability to leverage where necessary significant resources to ensure exceptional execution of strategic communication plans.
“While we hear of companies slashing their marketing budgets, a number of our clients have increased their PR spend as they target greater market share in these challenging times,” said Brian. About Burson-Marsteller
), established in 1953, is a leading global public relations and public affairs firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, advertising, and web-related services. The firm’s seamless worldwide network consists of 57 wholly-owned offices and 44 affiliate offices, together operating in 58 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP (NASDQ: WPPGY), one of the world’s leading communications services networks.For more information, please contact:
Tel: +61 2 9928 1500