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MEC India wins TATA AIG D2C

29 September, 2008

Mumbai – Mediaedge:cia (MEC), a leading media communications specialist, today announced that MEC India has been appointed as agency partner for TATA AIG D2C (Direct To Consumer), a new company within the TATA AIG Life & General Insurance Group.

“In the pitch, the team clearly displayed a comprehensive understanding of the concept to Test, Learn and Explode when it comes to refining the media strategy for a direct business of this nature” said William Kuhn Vice President and Business Unit Head: Direct to Customer.

“We are extremely proud to have been given the mandate to work on TATA AIG D2C.The TATA Group is amongst the most trusted Business Conglomerates globally and AIG is amongst the largest Insurance Companies in the world. MEC India is totally committed to TATA AIG D2C’s ambitious business plans”, says T. Gangadhar, Managing Director, MEC India.

About Tata AIG General
Tata AIG General combines the Tata Group’s pre-eminent leadership position in India and AIG’s global presence as the world’s leading international insurance and financial services organization. The Tata Group holds 74 per cent stake in the insurance venture with AIG holding the balance 26 percent.

Tata Group Profile
The Tata Group is one of India's largest and most respected business conglomerates, with revenues in 2006-07 of $28.8 billion (Rs129,994 crore), the equivalent of about 3.2 per cent of the country's GDP, and a market capitalisation of $72.8 billion as on January 10, 2008. The Tata Group comprises 98 operating companies in seven business sectors: information systems and communications; engineering; materials; services; energy; consumer products; and chemicals. The Tata Group has operations in more than 85 countries across six continents, and its companies export products and services to 80 countries.

Tess Caven, Marketing Director MEC Asia Pacific

About Mediaedge:cia
Mediaedge:cia (MEC) is the first global communications planning and implementation agency. We get consumers actively engaged with our clients’ brands, leading to positive awareness, deeper relationships and stronger sales. Our services include brand and consumer insight and ROI, communications planning, media planning and buying, interaction (digital, direct, search), sport, entertainment and cause partnerships, retail consultancy and Hispanic marketing. Our 4,500 highly talented and motivated people work with local, regional and global clients from our 250 offices in 84 countries. We are a founding partner of GroupM, WPP’s media investment management group. To find out more go to

Acrobat Document mec_pressrelease_tata_sep08_guid3822ebdff2994e749a.pdf

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