24/7 Real Media launches Open AdStream 7.0 for comprehensive ad management

24 September, 2008


LONDON – 24/7 Real Media Inc., the leading global digital marketing company, today launched the latest version of Open AdStream®, its award-winning ad serving and campaign management platform for the targeting and delivery of ads to Web sites. Open AdStream 7.0 includes a completely re-engineered user interface and variety of new applications, delivering a powerful and comprehensive solution for publishers to easily maximise the value of their ad inventory.

Open AdStream 7.0 combines the powerful business intelligence of Web analytics with robust targeting options and a sophisticated decision engine, delivering the most lucrative ad in any digital format to any digital medium. The intuitive new user interface makes it easy for publishers to navigate Open AdStream’s wealth of feature sets and capabilities for optimising campaigns to meet their unique needs. Campaign scheduling, administration and reporting are streamlined, and a customisable real-time dashboard provides up-to-the-minute data analysis.

With consumer behaviour rapidly shifting and new digital marketing techniques emerging, publishers competing for ad revenue must ensure their campaign management solution clearly outlines every available option to maximise their profit and deliver detailed results. Thousands of popular Web sites such as Channel4, Citywire and MiniClip use Open AdStream to manage their advertising inventory.

“In today’s hyper-competitive advertising environment, improvements in ad management can mean millions more in revenue for high-traffic publishers,” said Nicolle Pangis, Vice President, Product Management, Global Media and Technology for 24/7 Real Media, Inc. “Open AdStream 7.0 makes successful ad management accessible to every publisher, by presenting its extensive feature set in an intuitive interface that clearly provides the insight publishers need to maximise revenue from their ad inventory.”

One component of Open AdStream 7.0 that offers publishers a key advantage is its unique single tag architecture for custom targeting. By segmenting site visitors based on user attributes, behaviours and CRM data, publishers can target ads specifically at the audiences that matter the most to their business with just a single click.

Open AdStream is fully integrated with its state-of-the-art Rich Media Foundry automation system. Publishers can easily create, customise and serve rich media and video ads from all major third party rich media vendors.

Many of the new applications on Open AdStream 7.0 are designed to expand the ad management options for publishers with diverse infrastructures and business needs. For publishers with vertical networks or multiple Web sites, Open AdStream 7.0 can be tailored to match their particular business model and organisational structure. To determine whether cost per acquisition (CPA) campaigns would be more profitable, the new Performance Tracking functionality provides a full analysis of conversion activities occurring after their visitors either view or click on an advertising message.

A new global API also makes it simple to integrate custom or third-party software applications and access data through Open AdStream 7.0, enhancing efficiency, automation and functionality.

For more information on 24/7 Real Media and Open AdStream 7.0, visit www.247realmedia.co.uk.


About 24/7 Real Media, Inc.
24/7 Real Media, Inc. a WPP company is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.
24/7 Real Media: The Science of Digital Marketing.

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.


Press Contacts:
Jenny Roberts or Anna Loftin
Telephone: 020 7331 5473 / 2353
Cohn & Wolfe for 24/7 Real Media
Jenny.Roberts@cohnwolfe.com or Anna.Loftin@cohnwolfe.com



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