Ogilvy celebrates 60 years of big brand ideas
23 September, 2008
– Ogilvy, the agency most valued by those who most value brands, today celebrated its 60th anniversary with a rolling global virtual party. Uniting Ogilvy’s 15,000 employees across the globe, the anniversary celebrated creativity and big brand ideas, the foundation of the agency’s culture.
David Ogilvy founded Ogilvy in New York on September 23rd, 1948 – 60 years ago today. Speaking about the creation of the agency, Shelly Lazarus, Chairman & CEO of Ogilvy & Mather, said:
“Little did David know back then that he was creating a culture and a philosophy that would transform our industry, and live on and flourish to this day. David’s viewpoints on the importance of brands and the power of big ideas and creativity are as relevant today as they were when he came up with them . . . and perhaps even more so. And for the next 60 years, we will continue in that tradition.”
Brian Fetherstonhaugh, Chairman & CEO of OgilvyOne Worldwide, commented: "David Ogilvy gave us the foundation upon which we have built a global network, and he has inspired us to continuously push the boundaries of innovation. No other agency is better positioned to evolve and adapt to the changes within the marketing communications industry that will occur in the coming decades.” The virtual global party
Over 30 offices throughout the Ogilvy network held a 60th anniversary celebration, commemorating David Ogilvy’s legacy and the culture he created. The festivities were webcast on the agency’s intranet using a new, open source platform.
In New York, the theme of innovation was brought to life at the Paley Center for Media with a new video art installation inspired by the words and ideas of David Ogilvy. The exhibit, utilizing both sound and motion, will be a cornerstone for Advertising Week in New York (September 22 – 26).
For further information, please contact: Mish Fletcher +1 917 691 3804 Mish.firstname.lastname@example.org About Ogilvy & Mather Worldwide
Ogilvy & Mather Worldwide (www.ogilvy.com
), a subsidiary of WPP (NASDAQ: WPPGY), is one of the largest marketing communications networks in the world, with 450+ offices in 120 countries, specializing in advertising, relationship and interactive marketing, public relations, sales promotion and related services.
The agency services Fortune Global 500 companies, including American Express, BAT, BP, Cisco, Coca-Cola, DHL, DuPont, Ford, Gillette, GSK, IBM, Johnson & Johnson, Kimberly-Clark, Kodak, Kraft, Lenovo, Mattel, Motorola, Nestlé, SAP, Unilever and Yahoo!.
As Brand Stewards, the agency works to leverage the brands of its multinational clients by combining local know-how with a worldwide network, creating powerful campaigns that address local market needs while reinforcing the universal brand identity.
The hallmark of the agency’s brand-building capabilities is 360 Degree Brand Stewardship®, a holistic approach to communications, using what is necessary from each discipline to build a brand.