FITCHLive To Deliver Tech•Ed 2008 for Microsoft

12 September, 2008


Leading experiential, film and digital agency, FITCHLive, continues its long-standing relationship with Microsoft by producing and providing marketing support for the 15th annual Tech•Ed EMEA event in Europe.

A two week user event that attracts over 9000 total attendees, Tech•Ed EMEA 2008 will be taking place at CCIB in Barcelona between 3rd and 14th November.

In addition to the design and logistical elements of the event, FITCHLive will be responsible for providing all aspects of the broader European marketing and demand generation programme that will include direct marketing; design and development of all web tools; sponsorship and exhibition sales and management support and all community driven initiatives such as linking delegates with influencers, connecting attendees with content and providing interactive platforms such as forums and blogs.

FITCHLive project director, Neil Evans, commented: “The collective 15 years experience that FITCHLive brings to Tech•Ed EMEA means that we have an in-depth knowledge of our audience and can meet the evolving needs of this audience through new, innovative and increasingly more interactive solutions each year.

FITCHLive has set out to deliver an enhanced customer and partner experience in terms of how attendees access content both pre-event and on-site in terms of event elements such as the sales website, the creation of Tech•Ed EMEA TV and a re-developed community environment that will enable greater interactive dialogue with the attendees. Attending Tech•Ed EMEA is about staying ahead of the game and Microsoft has employed FITCHLive to give them an edge in terms of how we deliver this experience to an increasingly important and influential community of delegates and partners.”

Tech•Ed EMEA is Microsoft’s premiere technical education and networking event for developers, designers, IT professionals and IT managers. At the event, customers gain insight into Microsoft’s strategic vision, the latest product roadmaps as well as access considerable technical education on Microsoft products, technologies and services.

Tech•Ed EMEA gives both IT professionals and developers the opportunity to choose from over 1000 unique learning opportunities, ranging from lecture presentations, community activities, vibrant group discussions, hands on self-paced computer learning and instructor-led computer courses together with a myriad of entertainment and informative activities ranging from exhibition and networking receptions to country delegate parties.


For further information, please contact:
-Clair Court at FITCHLive on 07785 288894 / clair.court@fitchlive.com  

Notes to editors:

1. FITCHLive has worked with Microsoft for over 15 years and produces on average five European and global events for Microsoft each year.
2. Tech•Ed EMEA is Microsoft’s premier technical education, product evaluation and networking conference for IT professionals, developers and managers.
3. FITCHLive designs engaging communication experiences for today’s demanding and sophisticated audiences, using events, film and digital.
4. FITCHLive is a leading WPP communications agency and is part of the FITCH network that has over 500 associates in 18 studios around the world.
5. Please visit www.fitchlive.com for more information.

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