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New leadership at leading WPP employee communication consultancy

9 September, 2008

Sydney — Australia and Asia Pacific’s largest employee communication consultancy, Ogilvy PR’s Impact Employee Communications, this week appointed Tam Sandeman and Stephen Hale as joint managing directors. Sandeman and Hale succeed David Sawicki, co-founder of Impact Employee Communications, who moves into the role of executive chairman.

“We are excited about the leadership evolution at Impact as both Tam and Stephen have played a significant role in driving the business’ growth over the last two years,” said John Studdert, managing director, Ogilvy PR Australia. “Since joining as directors, they have both worked tirelessly with some of Australia’s most well-known brands and senior business leaders to help them achieve their business goals through their most valuable asset, their people.

“Their good work has been recognised through winning the global ‘oscar’ in the industry, an IABC International Gold Quill award of excellence, and the opening of three new specialist practices, in the disciplines of change management, industrial relations and sustainability in Ogilvy Earth.”

The dual-managing director model is tried and tested in Ogilvy PR proving successful in two of its other businesses – Howorth and Parker & Partners. “Impact Employee Communications is narrow in focus but deep in specialisation and having two leaders with complementary skills adds to our ability to provide strategic employee communications counsel to a wide range of businesses and to meet a variety of objectives.”

Both Sandeman and Hale are recognised internationally in the growing employee communication industry; Sandeman for her counsel in organisations undergoing major change and Hale for his expertise in sustainability. Prior to joining Impact, Hale held several senior marketing positions with News Limited, Time Warner and Accor Services, and Sandeman has a strong communications background having had senior agency roles with Pulse Communications, another Ogilvy PR company; and at GCI’s UK office in London.
Said Sandeman, “The employee communication discipline is growing, and growing quickly. Organisations are increasingly realising the bottom line benefit that effective employee communication and engagement can bring to business and it will be a privilege to lead a team with the deepest and most specialist skills in this area across the Asia Pacific.”

Hale added: “Last year we launched the Ogilvy Impact brand in 14 markets in Asia, and we intend to follow this growth into the US and Europe in 2009. It’s an exciting time for the business. We have a great opportunity to extend our industry leadership position by growing across each of our specialist practice areas. We’re looking forward to driving the business forward, particularly in the areas of industrial relations, change and sustainability in line with current business needs and concerns across the region.”

For further information:
Tam Sandeman
Impact Employee Communications
02 8281 3205 / 0404 847256

About Impact Employee Communications
Established in 1996, Impact Employee Communications is Australia and Asia Pacific’s leading employee communication consultancy: with more than 400 client results achieved to date including for current clients: Leighton Contractors, Lion Nathan, Woolworths, Nestlé, Qantas, BlueScope Steel and Ernst & Young. Impact’s recent awards include: winner of the IABC International Gold Quill Awards for Employee Communication in 2008 and 2006; winner of the 2007 New York International Film & Video Awards; and overall winner of ‘Employee Communication Campaign of the Year’ in the 2007 Asia Pacific PR Week Awards.

Impact partners with leading Australian and worldwide organisations to ensure employee communication delivers real value to businesses by driving support for, and ensuring business goals are achieved. Impact focuses on strategic employee communication and has four specialist practices – change management communication, sustainability & environmental programs, leadership & CEO communication and industrial relations & safety communication.  

About Ogilvy Public Relations Worldwide
Ogilvy Public Relations (Ogilvy PR) is the leading specialist public relations and public affairs communication firm in Australia. Ogilvy PR provides strategic public relations counsel to a variety of clients across its consumer marketing, corporate, healthcare, technology, public affairs & environmental sustainability specialist agencies. Ogilvy Public Relations Worldwide (Ogilvy PR) is a leading global marketing communications firm, with offices in more than 60 cities around the world. Ogilvy Public Relations Worldwide is part of the WPP Group, one of the world's largest communications services organisations (NASDAQ: WPPGY,

For more information, visit our Web site at

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