Research International announces major rebranding initiative

5 September, 2008


Chicago – Research International (RI), one of the world’s leading marketing research and innovation agencies and a member of the WPP Group, announced today a new global re-branding initiative that symbolizes the company’s ongoing commitment to partnering with clients on their most challenging innovation efforts. As part of these efforts, Research International is restructuring its massive 40,000-case innovation databases to make normative data more accessible at the local market level. This action will further enhance RI’s ability to provide fast, solid local market guidance to our clients.

RI is also launching a redesigned, state-of-the art website (www.research-int.com) that offers access to hundreds of learnings which illustrate RI’s expertise and demonstrate the benefits of partnering with Research International. These ongoing efforts reinforce RI’s commitment to innovation as a trusted partner to clients throughout the world who rely on RI’s research capabilities to assure they are at the forefront of their respective industries. The company’s new brand identity better positions RI for continued success after more than 30 years of conducting industry-leading global research that has helped clients bring new offers to market faster.

“As we redefine our organization, Research International is raising its profile in the innovation space which has been the foundation of our success for more than three decades,” said Research International Worldwide CEO Bob Meyers. “By making our massive normative databases more accessible to our local industry experts, RI can work more closely with clients to better understand specific in-market issues. Furthermore, since clients have come to rely on our expertise to develop actionable insights simultaneously around the world, these structural changes will increase our ability to help clients make their most critical global decisions with a comprehensive worldwide perspective based on and anchored to country-level knowledge.”

All this is represented by Research International’s new Global Innovation Sphere™ logo, which symbolizes RI’s status as a trusted global advisor, particularly in the innovation research sector. It is comprised of three key components: the globe, the interweaving bands, and expanding arrows. The globe symbolizes Research International’s belief in the power of global marketing as RI boasts one of the largest research networks in the world. The interweaving bands symbolize RI’s belief in the power of teamwork and the sharing of knowledge around the world. It includes RI’s dedication to working in tandem with its clients, advising them throughout their marketing processes. The arrows symbolize RI’s commitment to growth through innovation for our client’s biggest brands. Collectively, the new logo aptly portrays the company’s mission and ongoing commitment to helping clients find innovative solutions to their business issues.

“For me, Research International is an exciting company because of our commitment to being in the vanguard of global marketing,” says Meyers. “Throughout our history, Research International has been committed to the worldwide innovation process. The RI offer (which ranges from Innovation and New Product Development, to Shopper, to Branding and Communications) provides the type of advanced tools clients need to increase the likelihood of their success.”


About Research International
Research International (www.research-int.com) is a division of Kantar, WPP’s unparalleled consultancy network. As one of the world’s largest custom research organizations, we make it our business to provide the invaluable knowledge and insights that gives our clients the power to succeed. Whether launching new products and services or looking to strengthen existing brands, Research International is poised to deliver best-in-class solutions.

Contact
Elena Izakson
312-981-5791
e.izakson@research-int.com

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