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Museum of London unveil new brand identity

30 October, 2008

Museum of London unveils its new brand identity, created by Coley Porter Bell, as part of its largest ever redevelopment. This is the first time the Museum has undergone a radical change in identity since the late 1970s.

From the end of October the re-branding will bring together the Museum’s venues and values with new naming and identity. The roll out paves the way for the opening of spectacular new galleries at Museum of London in Spring 2010.

The positioning behind the re-brand stems from the life blood of the organisation: the vibrant, rich, culturally diverse histories and ever-changing city which lends its name to the Museum – London.

The bold new visual identity resembles a thumbprint signifying the people that have left their ‘mark’ on London throughout its history. Designed to represent an ever-changing city, the coloured layers map out the shape of London’s past, present and future. The logotype draws influences from the city’s typographic heritage echoing iconic street signage.

The different sites of the Museum will now be known as Museum of London, Museum of London Docklands and Museum of London Archaeology. The colour palettes for the Museum of London Docklands and Museum of London Archaeology are drawn from the layers of the core logo so they form a relationship to the main brand identity. It creates a family of three destinations all united to inspire a passion for London past, present and future.

It’s an exciting time in the run up to the opening of the new galleries, with Museum of London Archaeology turning up extraordinary finds, from Shakespeare’s first theatre to early Londoners on the Olympic site, and Museum of London Docklands celebrating its 5th birthday with record visitors to its Jack the Ripper and the East End exhibition.
Professor Jack Lohman, Director of Museum of London, says “Our new brand perfectly captures the vitality of the city and the people whose stories we tell. The new logo unites our three sites and the extraordinary diversity of the Museum's activities. These are exciting times for Museum of London, and I'm thrilled that the energetic, provocative and vibrant nature of our project has found such a striking visual identity."

Stephen Bell, Creative Director at Coley Porter Bell added, “It was great as a London design agency to change perception of a Museum that celebrates London and Londoners. Our identity avoids clichés – no landmarks or skylines but is a living, breathing entity which reflects diversity and change.”

For further information please contact:

Sarah Ridley, Communications Manager, Coley Porter Bell
T: 020 7824 7756

Notes to editor
Museum of London is one of the largest urban history museums in the world. It is currently redeveloping its lower galleries to retell the story of London and Londoners from 1666 to the present day. The £20.5 million project will revitalize the galleries and create a glass window overlooking London Wall. Throughout the redevelopment work, visitors will continue to be able to discover the city's many incarnations A full programme of activities and events for all ages, bringing London's past and present to life, will continue.

Museum of London Docklands explores London's connections with the world through the 2000 year history of the river, port and people. Across four floors of interactive displays the Museum’s unique collection takes you on a journey through stories of the Thames and surrounding areas from Roman settlement, the transatlantic slave trade and war to 21st century urban regeneration.

Museum of London Archaeology has been providing professional archaeological services to the property industry and academic community for the past 30 years, designing innovative projects that lead to a greater understanding of our past. At any one time Museum of London may have around a dozen excavations going on across London.

Coley Porter Bell is a strategic brand design agency which has produced award winning work for the likes of Kotex, Chivas Regal, Dylon, BP, Tetra Pak and Nestle. A respected member of the creative community, the agency is part of Ogilvy Group in London and owned by WPP.

Acrobat Document coleyporterbell_pressrelease_museum_oct08_guidd42f.pdf

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