Kelly Clark named Worldwide CEO of Maxus
20 October, 2008
— GroupM executive Kelly Clark today was named the first Worldwide CEO of the holding company’s MAXUS agency network.
The announcement was made by GroupM Worldwide CEO Irwin Gotlieb, who said Clark, currently the CEO of GroupM Europe, Middle East and Africa, would begin his new role effective November 1.
“We have ambitious plans for the development of MAXUS,” said Gotlieb. “Kelly is a true global executive, with strong operating and client management experience in Europe, Asia Pacific and North America. This experience, and his passion for working hands-on with clients, makes him well-suited to deliver a new MAXUS vision around the world.”
MAXUS is one of four global WPP media agency networks within GroupM, along with MediaCom, Mediaedge:cia and Mindshare. Prior to his current GroupM role, Clark was the CEO of Mindshare’s U.K. operation for three years. During that time the agency doubled in size, and was voted Agency of the Year twice by Campaign magazine.
Currently based in London, Clark will relocate to New York and will report to Gotlieb.
Before moving to London, he was based in Hong Kong where he was CEO of Mindshare Asia Pacific for seven years. He started his career with JWT New York where he held a number of media management positions.
“I’m thrilled to be taking on this new opportunity,” said Clark. “Certain types of clients are looking for a different approach to their marketing and media investments. We intend to build MAXUS to meet this need, in a way that gives clients maximum advantage of GroupM’s intellectual and physical scale.” ABOUT GROUPM
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including MAXUS, MediaCom, Mediaedge:cia and MindShare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies. MEDIA CONTACT