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RMG Connect Spain wins GSMA contract for Mobile World Congress 2009

14 October, 2008

Madrid — The conference division of the GSMA, the global trade group for the mobile industry, has awarded the direct marketing contract for its Mobile World Congress 2009, which is the largest communications trade show in the world, to RMG Connect, a specialist relational marketing agency of JWT Group.
A key feature of the award to RMG Connect is that it will be the primary marketing agency responsible for developing the GSMA´s creative communication campaign for the Congress, which attracts more than 55,000 visitors from more than 200 countries to Barcelona annually, including more than 500 CEOs from some of the world’s largest companies.

The Mobile World Congress will take place in Barcelona from 16-19th February where more than 250 industry leaders and senior executives will speak in the GSMA’s agenda setting conference. More than 1,300 companies also will exhibit, across eight halls and three outdoor zones, including some of the biggest brands in the telecoms, entertainment and computing worlds. No other technology event compares in scale, quality or visibility.

The contract is the second awarded to RMG Connect by the GSMA, following the contract awarded to its Hong Kong office to support promotion of the GSMA’s Asian Mobile Congress, taking place in Macau, this November. The awarding of such a prestigious international contract is a major achievement and will help to establish RMG Connect as one of the leading marketing agencies in the world.

In the words of José Luis Bardullas, Managing Director RMG Connect Spain, this is “one of the most interesting and ambitious marketing & communication project”, due to its international reach, that the Spanish agency has ever participated in. Above all however, we feel extremely proud that we have the opportunity to develop an international working relationship between various offices from the RMG Connect network, and from countries all over the world.

RMG Connect is the relationship marketing division of JWT, developing solutions both online and offline in direct marketing, interactive marketing and sales promotion. RMG Connect currently has more than 900 employees in 22 countries and 32 offices.

José Luis Bardullas | Managing Director RMG Connect Spain | 34 917028970

Acrobat Document rmgconnect_pressrelease_gsma_oct08_guid2f2c2cce386.pdf

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