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TNS wins “Eurobarometer Qualitative Studies” tender

26 November, 2008

LONDON — TNS, the global market insight and information group, has won a competitive tender from the European Commission and the European Parliament to conduct all their qualitative studies. This frame-work contract represents what is believed to be the world’s largest and most prestigious qualitative research programme and is valued at some €15 million over a period of four years. TNS won this tender against IPSOS, GfK and others.

The Eurobarometer qualitative studies will be managed within TNS’ Political & Social sector by TNS Opinion, one of TNS’ most experienced co-ordination centres for multi-country studies. The EU uses its Eurobarometer qualitative studies to examine reactions to different public policies or actions undertaken in connection with them, to evaluate communication material and key messages, and to go deeper into the understanding of some of the quantitative results and the formation of public opinion over time. These studies will involve focus group discussions and in-depth interviews with both the general public, as well as some specific target groups. The Eurobarometer qualitative studies will cover 34 countries/territories, comprising: the 27 Member States of the European Union (EU), the three candidate countries (Turkey, Croatia and the former Yugoslav Republic of Macedonia); Norway, Iceland and Switzerland, and the Turkish Cypriot Community (located in the area not controlled by the Government of the Republic of Cyprus).

TNS has worked for the European Institutions since 1974 when it first won the contract for the quantitative Standard Eurobarometer studies.

Leendert de Voogd, Global Head of TNS Political & Social, said: “We are delighted to win this major new assignment from the European Institutions, one of our Global Accounts. This success is due to the hard work of a large international team at TNS which successfully demonstrated our strong track record in conducting sophisticated qualitative market research globally. Our strong presence in the European territory and our knowledge of our clients’ needs have helped us to win this highly competitive tender. We look forward to building on our strong partnership with the European Commission and the European Parliament.”

TNS demonstrated its proprietary 6dTV capability in the tender process. 6dTV is a live and interactive research platform which uses video to allow researchers and clients to follow focus groups live via the internet from a remote location. It also allows them to investigate responses instantly and ask unscripted questions in real-time to uncover the “whys” behind the data.

About TNS Political & Social Sector
TNS’ Political & Social sector is the leading provider of political and social research in many countries. It covers elections and delivers insight into public opinion on a wide range of issues, including public policy, education, employment, environment, health, social services and political polling. Clients include public sector and government bodies, political parties, media, non-government organizations, and major international and national institutions including universities and scientific establishments.

About TNS
TNS is a global market information and insight group.

Its strategic goal is to be recognised as the global leader in delivering value-added information and insights that help its clients make more effective business decisions.

TNS delivers innovative thinking and excellent service across a network of 80 countries. Working in partnership with clients, TNS provides high-quality information, analysis and insight that improves understanding of consumer behaviour.

TNS is the world’s leading provider of customised services, combining sector knowledge with expertise in the areas of Product Development & Innovation, Brand & Communications, Stakeholder Management and Retail & Shopper. TNS is a major supplier of consumer panel, media intelligence and audience measurement services.

TNS is the sixth sense of business™.  

The Kantar Group
The Kantar Group is one of the world's largest research, insight and consultancy networks. By uniting the diverse talents of more than 20 specialist companies – including the recently-acquired TNS – the group aims to become the pre-eminent provider of compelling and actionable insights for the global business community. Its 26,500 employees work across 80 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies. The Kantar Group is a wholly-owned subsidiary of WPP Group plc. For further information, please visit

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