24/7 Real Media ad network continues tremendous growth
17 November, 2008
ComScore ranks 24/7 Real Media the fastest-growing Top 10 ad network over past six months NEW YORK
– 24/7 Real Media, Inc., the leading global digital marketing company, has achieved tremendous ad network growth in the last six months, according to the October 2008 comScore Media Metrix report. With its growing number of diverse publisher web sites, 24/7 is the fastest-growing top ten network in the past six months, growing by 36 percent and now reaching over 135 million unique users*.
Over the last six months, 24/7 Real Media has added extensive new publisher properties to its network of over 1800 publishers in the US. This includes BBN Networks, the world’s largest B2B online advertising network, comprised of the most highly concentrated and far-reaching collection of B2B targets ever created. BBN reaches nearly twenty million unique users each month through a partnership of leading B2B Publishers such as The McGraw-Hill Companies, Cygnus Business Media, Nielsen Business Media and Reed Business Information.
24/7 Real Media also recently announced a relationship with Realogy Corporation, targeting ads and online displays across its leading real estate network reaching five million monthly unique users on premier brands in the real estate industry. Other top partners on the network include United Online, Hoover’s, and eHarmony Media.
The 24/7 Real Media ad network currently reaches more than 71 percent of all US Internet users*, ensuring that its advertisers access a large segment of their target audiences. The network enables delivery of impressions across a wide variety of publishers, allowing the network to perform at a high level while serving more targeted ads to a variety of individuals, rather than over saturating the sub-segment of the audience with multiple ads.
“We will continue to diversify our publisher network to provide advertisers with unmatched targeting and reach, to accomplish their specific program goals and experience increased ROI for every campaign,” said Ari Bluman, president of North American sales and operations for 24/7 Real Media, Inc. “As a result of our robust targeting options and tremendous reach, we have one of the highest performing networks available.”
For more information on 24/7 Real Media’s network, visit www.247realmedia.com
*Source: (comScore Media Metrix, October 2008) About 24/7 Real Media, Inc.
24/7 Real Media, Inc. a WPP company, is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com
24/7 Real Media: The Science of Digital Marketing.
24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.orgPress Contact:
Cohn & Wolfe for 24/7 Real Media