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The Brand Union appoints Ismael Ibnoulouafi to CEO Singapore Hub

13 November, 2008

Photo of Ismael Ibnoulouafi Singapore – Ismael Ibnoulouafi, founder of The Brand Union (TBU) Paris subsidiary, has been promoted to the role of Chief Executive Officer for Singapore hub - the central operating office that oversees Indonesia and Malaysia. This dovetails with the previous appointments of Creative Director, Dave Holland, Senior Client Services Director, Graham Hitchmough and Associate Design Director, Sem Loh earlier in the year, completing the investments for The Brand Union Singapore office.

Ibnoulouafi’s arrival in Asia is consistent with the potential of this market and the fast-expanding operations where his extensive experience and leadership will help TBU to continue developing and reinforcing its footprint in the region.

Commenting on the appointment Simon Bolton, Global CEO, The Brand Union said:
“We are very pleased to relocate Ismael Ibnoulouafi to head up the creative team of our fast-expanding Singapore operations. He is a passionate believer in brands and a compelling communicator with a flair for business. We are fortunate to be able to transport his unique and infectious personality and style to the fast-growing Asia Pacific region and under Neil Hudspeth, our CEO for Asia Pacific’s leadership I have no doubt he will help our clients reach their full potential in this market”

Said Neil Hudspeth, CEO, Asia Pacific, The Brand Union:
“Isi’s passion, energy and international experience compliment our already excellent skill set, and despite the challenging economic climate, we are confident that we are best placed to help companies weather the current uncertainties and achieve success in the short, medium and long term.”

In his recent role as Managing Director of The Brand Union Paris, Ibnoulouafi has directed numerous pan-European projects for clients in various sectors including D.I.Y., pharmaceuticals, maintenance, food, services and office. He has also participated or led many international projects including management and innovation for Group Bel, Pernod Ricard Group, Masterfood, Coca Cola, Remy Cointreau Group, L’oreal, Danone. Ismael joined The Brand Union (formerly Enterprise IG) eight years ago where he was the founding member of the Paris office.

Speaking about his new role, Ibnoulouafi said:
“I’m very excited to be here, and joining such a strong team with a terrific portfolio of clients fills me with confidence and pride.”

Ibnoulouafi is a permanent member of ADC (French Design Agency Association). Prior to joining The Brand Union, he was with Pentagram in New York. Ibnoulouafi, who is also a pilot, started his working career as a Professional Sailing Skipper in Caribbean Sea, during which he crossed the Atlantic twice.

The Brand Union is one of the world’s leading brand and design networks, bringing together talent from the world’s best agencies into a seamless, global offering encompassing great clients and talent alike. The Brand Union delivers its expertise at all touch points with a footprint that extends from Research to Strategy to Design to Engagement to Evaluation.
Established in 1976 by Terry Tyrrell and Sam Sampson, and formerly known as Sampson Tyrrell and Enterprise IG, the network has evolved to operate across 21 international offices with 500 people. Headquartered in London, The Brand Union also has a presence in Abu Dhabi, Bangalore, Beijing, Cairo, Dubai, Dublin, Hamburg, Hong Kong, Jakarta, Johannesburg, London, Madrid, Miami, New York, Paris, San Francisco, Shanghai, Singapore, Stockholm and Tokyo.

Recent clients include: American Express, Hewlett Packard, Bank of America, COFCO, SABMiller, Unilever, Mars Inc, Motorola, Vodafone, Credit Suisse, Corus and KPMG.
The Brand Union is a WPP company.

Acrobat Document brandunion_pressrelease_ceo_nov08_guidd08b61378578.pdf

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