Lambie-Nairn evolves own brand identity
29 May, 2008
Following a comprehensive review of its own brand including a client perception audit, research and insight into client needs, a strategic positioning exercise and a creative review of its brand mark, Lambie-Nairn will next week launch its newly evolved look and feel. The revised brand identity encapsulates the crux of Lambie-Nairn’s new positioning - ‘stimulating experiences’ – both internally as an environment in which to work and externally through its work with clients and partners. The evolved brand mark takes the existing spark and uses multi-coloured shards in a dynamic and flexible way for us in both static and moving expression.
Christian Schroeder, Chief Executive of Lambie-Nairn says: “The way in which people send and receive communication has fundamentally changed over the last few years. Our new positioning and identity reflects this change through our desire to get our clients and their customers to think about their brands differently through stronger emotional bonds and experiences. This evolution builds on our heritage of creating world-class brands that communicate across different platforms and mediums emphasising the key attribute that sets us apart from the competition.”
Lambie-Nairn’s broad experience of developing both screen-based and traditional identity programmes has paved the way for a positioning that encompasses a brand-led, multi-channel and multi-media strategic and creative approach that delivers evocative, distinctive and relevant experiential solutions for all audiences.
Lambie-Nairn’s client base spans disciplines such as Digital and Online Branding, Broadcast Identity, Corporate Branding, Branded Experiences and Brand Engagement working with UK and international clients such as O2, BBC, EA Games, Wunderman, Harper Collins, EADS, Aviva and Sainsbury’s.
Part of the re-brand, and also launching this week, is Lambie-Nairn’s overhauled website which includes a blogging and interactive area where users can get involved and contribute to opinions and thinking, encouraging stimulating debate and learning.
Press information - About Lambie-Nairn:
Lambie-Nairn is a strategic branding agency working with clients to create brands that truly engage with their audiences and, as a result, deliver commercial success. Lambie-Nairn delivers brands that are both compelling - by creating a rich emotional bond with the customer; and differentiated - by making them stand out from the competition.
Our work spans strategic positioning, translation of the positioning into visual brand and corporate identity, brand guardianship, key audience and brand engagement (e.g. employees, delivering the brand through their actions and behaviours), as well as overseeing the continued evolution of the brand (whether positioning, naming, identity or communications).
Some of Lambie-Nairn’s clients include: O2, Sunrise, Sainsbury’s, Sainsbury’s Finance, BBC, Wunderman, Cognetas, Hotels.com, Expedia and Regal Petroleum
Please see our new website for more details about our work: www.lambie-nairn.com
For more information, please contact:
Danni Plaskett – Business Development Manager
+44 (0)20 7802 5850
Christian Schroeder – Chief Executive
+44 (0)20 7802 5800