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GCI Group wins PRWeek’s “PR Innovation of the Year” for Dell IdeaStorm

10 March, 2008

GCI Group was awarded PR Innovation of the Year for Dell IdeaStorm, an interactive, crowdsourcing application, at PRWeek’s annual awards gala at Tavern on the Green on Thursday, March 6th.

IdeaStorm is a site for customers to contribute ideas for technology they'd like to see, along with suggestions for current and future Dell products, services, and operations - ultimately challenging the way Dell does business. GCI worked with Dell to develop the IdeaStorm concept, design and build the site, launch the program and moderate ideas submitted.

IdeaStorm is part of a comprehensive digital media strategy GCI developed for Dell that includes 24/7 digital monitoring to seek out and resolve customer issues expressed online, internal and external corporate blogs, digital influencer relations and more.

“IdeaStorm is another milestone in an amazing social media journey for Dell and its customers,” said Paul Walker, President, GCI Digital Media. “GCI is proud of our role in Dell’s social media strategy, and we look forward to further innovation.”

IdeaStorm, to date, has garnered more than 7,500 ideas, 527,094 votes, and 46,801 comments. The site also received positive commentary from leading blogs like TechCrunch, as well as mainstream media coverage in BusinessWeek and PC World. Most importantly, as a result of IdeaStorm, Dell has put more than 30 ideas into action, showing the community's measurable and sustainable impact on Dell's relationship with customers.

Erica Jaeger

About GCI Group
GCI Group was founded in 1984 and is now part of the WPP family of communications companies. Our work is focused on high value disciplines ranging from consumer and sports marketing, digital media and technology to healthcare and media relations. The firm is committed to breaking new ground in the delivery of sophisticated digital media strategies, breakthrough creativity, and practice area excellence. Throughout our history we have grounded our work in the alignment of communication recommendations and business objectives for some of America’s biggest and best brands including: Dell, Eli Lilly, Genentech, Lowes, Nike, Radio Shack, Seventh Generation and Starbucks.

Acrobat Document GCIGroup_PressRelease_IdeaStorm_Mar08_guid84a8a019.pdf

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