Studiocom launches Mobile Practice

4 March, 2008


Studiocom, an award-winning digital agency, continues its growth in 2008 by offering its clients mobile marketing capabilities with the hire of Matthew Roth and the launch of Studiocom’s new in-house Mobile Practice.

“With research suggesting that mobile marketing will continue to boom over the next five years, marketers are embracing the strategy as a key way to drive viral and cross-promotional campaigns, because it provides an immediate means for consumers to respond to their interest in a brand’s message,” said Roth. “While mobile is typically an afterthought farmed out to specialized mobile marketing agencies, Studiocom has really revolutionized the concept of the full-service agency by building a team of mobile marketing experts to support such initiatives from ideation through execution.”

As the Mobile Practice lead, Roth will be instrumental in utilizing and demonstrating measurable results for innovative mobile marketing technologies including mobile messaging, for a range of clients.

Prior to joining Studiocom, Roth co-founded the mobile marketing company Blumo, whose clients included: State Farm, Chevron, Luxor Hotel and a number of collegiate and professional sports teams. While at Blumo, he led the development of a mobile publishing platform capable of instant provisioning of standard campaigns like Txt2Win and polling while being flexible enough to allow the rapid development of custom campaigns to meet client specifications.

Roth’s leadership in the mobile space stems from a ten-year tenure with Motorola in which he held numerous leadership positions across various disciplines including Global Marketing, Corporate eBusiness, Product R&D and New Product Development.

“We are very excited about the launch of our new Mobile Practice and the opportunities it brings for both existing and future clients,” said Juan Pablo Gnecco, founder and CEO, Studiocom. “Wireless is becoming the most powerful and preferred way of communication. Rather than focus on designing mobile campaigns that simply urge consumers to respond via text, we are creating strategies that fuse our capabilities, creating insanely innovative and compelling experiences, which allow consumers and brands to communicate with each other at any time and place—in a very effective, personal way.”

Contact
Alaina Robertson
Marketing & PR Specialist
404.541.9555 ext. 162


About Studiocom
Founded in 1998, Studiocom, a full-service digital agency, creates innovative consumer experiences, including virtual communities and online brand loyalty programs. A WPP company since 2005, Studiocom has developed a proprietary online multi-player community platform and has been the consistent recipient of several marketing awards. Studiocom operates independently and is headquartered in Atlanta, with offices in Los Angeles, Boston and Bogotá, Colombia. Clients include The Coca-Cola Company, Mattel, Activision, ImpreMedia, CVS/pharmacy, Nestlé, McCormick & Company, Dunkin' Donuts, Baskin-Robbins, Turner Broadcasting System, and Twentieth Century Fox. For more information, please visit www.studiocom.com

Acrobat Document Studiocom_PressRelease_Mobile_Mar08_guid91beab650a.pdf


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