Burson-Marsteller enters affiliate relationship with Arcay Communications
3 June, 2008
– Burson-Marsteller, a leading global public relations and communications consultancy, today announced an exclusive affiliate partnership with Arcay, a leading South African consultancy with headquarters in Johannesburg and an extensive affiliate network throughout the African continent.
Arcay Communications offers clients a comprehensive range of communications services, including corporate and financial communications, public affairs and marketing communications. Arcay also offers clients seamless execution combined with local market expertise in more than 40 countries throughout its unrivaled affiliate network Arcay Communications Africa. The agreement with Burson-Marsteller covers operations in countries including Ghana, Nigeria, Kenya, Zambia, Botswana, Morocco, Rwanda and Burundi, Ethiopia, Zimbabwe, the Democratic Republic of Congo, Mozambique, Namibia, Mauritius and Tunisia, with operations extending to the countries around them.
“Arcay is the leading consultancy in the region and this agreement gives us pan-African reach. Together with our new partner in the Middle East announced May 29th, it creates an even more outstanding Burson-Marsteller EMEA network,” said Mark Penn, worldwide CEO of Burson-Marsteller.
“Experience has taught us that it is the ‘home grown’ communications solution - the combination of local insight, understanding and in-country implementation with regional co-ordination, reporting and strategy direction - which multinational organizations doing business in the growing and lucrative African markets seek,” commented Robyn de Villiers, Chairman, Arcay Communications. “It is our tailored for Africa service offering and our reach which give Arcay Communications the edge.”
“This deal offers us and our clients the ability to undertake communications campaigns across the whole continent of Africa and this is something we have seen increasing client demand for,” commented Jeremy Galbraith, CEO Burson-Marsteller Europe, Middle East & Africa (EMEA). “We are committed to growing in Africa and delighted to partner with Arcay who have a long and distinguished history there, having been established in Johannesburg for over 18 years.” About Burson-Marsteller
), established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, advertising, and web-related services. The firm’s seamless worldwide network consists of 68 offices and 43 affiliate offices, together operating in 66 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP (NASDAQ: WPPGY), one of the world’s leading communications services networks. About Arcay Communications
Arcay Communications (www.arcay.co.za
) is a truly South African communications consultancy. It is 26% owned by an empowerment grouping and its executive team is 92% from the designated groups, 77% female and 46% black. Arcay Communications boasts an extensive national and international footprint through its unique network of African affiliates in Arcay Communications Africa and its global partners. Arcay Communications’ core team brings together business, communications, marketing and political acumen and experience, all dedicated to achieving its vision of being the strategic communications partner to the most admired organisations.