Millward Brown adds regional Qualitative Director in Greater China

14 July, 2008


Hong Kong – Millward Brown, a global leader in brand, media and marketing communications research, today announces that Vanessa Clark, the Qualitative Director of its New Zealand subsidiary, Colmar Brunton, is to relocate from Auckland to Hong Kong effective 14 July, 2008.

Commenting on the relocation, Millward Brown’s regional head of Greater China, Adrian Gonzalez, said “Vanessa’s move to Hong Kong will greatly add to our qualitative practice in this part of the world. Vanessa is a seasoned marketing professional. In New Zealand, she built and led what is rated as amongst the best qualitative offers in Asia Pacific. Vanessa has a tonne of experience in both service industries and packaged goods and her consumer segmentation knowledge will add a lot to our qualitative offer.. Our clients, especially those in China, are increasingly relying on consumer insight to position themselves for growth, and Vanessa will be a terrific steward for them as part of the Millward Brown Firefly team.”

Added Vanessa Clark: "I am hugely looking forward to assisting our clients to find those extra ‘nuggets’ that will help them to build and nurture great brands. Consumer markets are evolving and we are continually looking to push the boundaries, and to encourage our clients to do the same when it comes to finding new and uncontested territory in which to play.”

Clark has been with Millward Brown’s New Zealand subsidiary, Colmar Brunton, since 2002. Colmar Brunton is the largest research agency in New Zealand and is renowned for helping clients in service industries and packaged goods develop ‘unique customer experiences’.



Contact:
Inside Asia Pacific:

Adrian Gonzalez, Head of Millward Brown Greater China & COO Africa Asia Pacific
Millward Brown Beijing

J7/F, Tower 1 Xihuan Plaza,
No.1 XiZhiMen Wai Avenue,
Xicheng District,
Beijing, 100044 , China
Tel: +86-1058579002
Fax: +86-1058579299
adrian.gonzalez@cn.millwardbrown.com  


Outside Africa Asia Pacific:

Jean McDougall, Global Communications and Marketing Director
Millward Brown
t. +44 1926 826264



About Millward Brown
Millward Brown is one of the world's leading research agencies and is expert in effective advertising, marketing communications, media and brand equity research. Through the use of an integrated suite of validated research solutions -- both qualitative and quantitative -- Millward Brown helps clients build strong brands and services. Millward Brown has 74 offices in 47 countries. Additional practices include Millward Brown's Global Media Practice (media effectiveness unit), Millward Brown Optimor (focused on helping clients maximize the returns on their brand and marketing investments), Millward Brown Precis (PR measurement practice), Dynamic Logic (the world leader in digital marketing effectiveness), and BMRB (public sector, media and market research). Millward Brown is part of Kantar, WPP's insight, information and consultancy group.

Acrobat Document MillwardBrown_PressRelease_Qualitative_Jul08_guidd.pdf


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